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Idealog—in the ideas business

  • Cottonsoft bows to pressure and seeks Environmental Choice certification

    2011-09-01 10:53:43 // // The Idealog Blog
    When groups including Greenpeace, the Green Party and WWF-New Zealand unleashed a campaign two weeks ago to draw consumer attention to claims Cottonsoft was sourcing its paper from unsustainable sources in Indonesia, reaction was swift with both The Warehouse and Foodstuffs applying pressure. Cottonsoft reacted swiftly calling the claims "entirely erroneous". Now it's gone one step further by pledging it will seek Environmental Choice certification for its retail products.
  • Kiwi brand Cottonsoft allegedly toilet papering its way to deforestation—updated

    2011-08-23 11:44:00 // // The Idealog Blog
    Take one quick look at the Asia Pulp & Paper website and you’ll be greeted by a company that champions its sustainability and CSR initiatives. But the global company, who also owns New Zealand-based company Cottonsoft, has been embroiled in sustainability hypocrisy as of late with claims by numerous groups it is wiping out the habitat of the endangered Sumatran tiger in Indonesia. Groups including Greenpeace, the Green Party and WWF-New Zealand are all speaking out and even The Warehouse has suspended orders of Cottonsoft toilet rolls, pending further investigation into the claims. But Cottonsoft is describing the allegations as "factually inaccurate and groundless".