2011-08-24 11:54:31 // Design Daily Team
// The Idealog Blog
In an interview with last year’s Best Awards Black Pin winner Dean Poole of Alt Group, he said the design agency could be huge but instead it just wants to be “small, nimble and do good work for a long, long time”. It’s a philosophy that seems to be holding it in good stead with the firm picking up a bunch of design awards as of late, but the latest honour to grace the agency is reserved for Poole himself.
2010-10-26 12:00:10 // Design Daily Team
// The Idealog Blog
Alt Group’s award sweeper Dean Poole talks about a maturing design culture and tells us why New Zealand is on par with any other design culture in the world. And what’s with his t-shirt?
2010-10-07 13:35:09 // Deirdre Robert
// The Idealog Blog
Eleven years ago four young men started a conversation that eventually led to the super power in creativity that we know today as Alt group. Having collected about a gazillion awards since its inception (roughly speaking), Alt's creative director and co-founder Dean Poole took the company's success another step further by snapping up the highly prestigious John Britten Black Pin award—for an individual who has made a major contribution to design nationally and internationally—at Friday’s Best Design Awards. So does winning this grandiose award change anything? No—life is as crazy as always he says. And he still can't cook.
