2012-05-23 09:22:40 // Esther Goh
// The Idealog Blog
Microsoft has quietly opened up its experimental So.cl social networking service to the public – and been met with an underwhelming reaction.
2012-05-22 11:10:25 // Esther Goh
// The Idealog Blog
| 1 comment
As smartphones grow in number and importance, finding good data to back up marketers' understanding of user behaviour is paramount. Enter Google to the rescue with a new project on mobile consumer behaviour: thinkwithgoogle.com/mobileplanet.
2012-05-22 09:44:24 // Esther Goh
// The Idealog Blog
| 5 comments
We've been anxiously awaiting the announcement, and today it came: Spotify is officially available in New Zealand.
2012-05-21 13:03:29 // StopPress Team
// The Idealog Blog
Companies are focusing less on primary corporate websites and New Zealand’s news and media websites are the most engaging.
2012-05-21 10:50:06 // Esther Goh
| 3 comments
Paperless receipts are one of the least evolved aspects of retail, and it's about time things changed, say the duo behind Paperkut.
2012-05-17 17:14:16 // Esther Goh
// The Idealog Blog
| 2 comments
Collaboration is where it's at these days, and fledgling web app Loomio is betting on the trend picking up even more steam going forward.
2012-05-16 09:43:29 // Esther Goh
// The Idealog Blog
How many emails would you send in the course of a normal day? Dozens? Hundreds?
And what exactly happens after you hit send?
2012-05-11 15:16:56 // Esther Goh
// The Idealog Blog
Getty's hated watermark is no more. At least not in its large, splashy incarnation that made it tough for anyone to get a good look at its images. But R/GA London, Getty Images' new agency, has brought the watermark into the digital age.
2012-05-09 10:56:46 // Hilary Jackson
// The Idealog Blog
There's ever increasing evidence of the positive impact ‘serious’ games can have on health outcomes. And a pioneer in this field is the Sparx video game, created by Kiwi researchers to tackle teenage depression using cognitive behavioural therapy, packaged in a fun and appealing way.
2012-05-09 10:19:46 // Elise Sterback
// The Idealog Blog
Elise Sterback from the BizDojo tries out Donate Your Desktop – blazing the way for social ‘appreneurism’ – for herself.
2012-05-08 17:49:38 // Josh Martin
Frustrated web-junkies rejoice: a new age of ultra-fast downloading, streaming, playing and Facebook-stalking is upon us.
2012-05-08 10:53:27 // StopPress Team
// The Idealog Blog
Yahoo! New Zealand has announced a new awards baby, Digital Stars, which will set out to find and reward the best young media planners and buyers in New Zealand.
2012-05-04 12:40:46 // Simon Pound
// Idealog #39: now
Online store host solution Dremus could be the next Vend-flavoured success story out of Aotearoa.
2012-05-04 12:32:15 // Idealog
// The Idealog Blog
Websites for boutique beer brand Moa and fashion designer Collette Dinnigan have been judged among the best in the world, helping Auckland digital creative agency Gladeye earn a total of five Communicator Awards.
2012-05-04 09:42:36 // Idealog
| 1 comment
Last week a mobile wallet trial in Auckland was announced with certain retailers and the HOP public transport ticketing system, but mobile payments on buses and taxis are already underway in Wellington
2012-05-03 14:41:16 // Esther Goh
// The Idealog Blog
Like many of the consultancies that sprung up in the wake of the social media wave, Social Kiwi has been hands-on helping businesses with their social efforts. But it hopes to increasingly hand over the reins to companies with the launch of Facebook DIY, a tool designed for SMEs to build and manage their own Facebook apps for a small monthly fee.
2012-05-01 13:32:50 // Elise Sterback
// The Idealog Blog
Yet another trio-matching game – but this one is flippin’ cute! The latest in our series with the BizDojo.
2012-05-01 12:10:51
// Idealog #39: interact
| 2 comments
Mixtape.co.nz, the brainchild of media man James Coleman, is harking back to the good old days.
2012-04-30 11:35:30 // Esther Goh
// The Idealog Blog
Bloggers now have another legit free option when it comes to illustrating posts beyond Creative Commons – and it comes courtesy of The Creative Finder, a platform for creative professionals to showcase their design, illustration and photography work and connect with others in the international community.
2012-04-30 09:53:59 // Esther Goh
Instagram's billion-dollar deal with Facebook has been the talk of the town since the news broke earlier this month, with pundits questioning its worth given its youth and lack of revenue. But it reportedly got a hefty leg up thanks to some careful manoeuvring on the part of cofounder and chief executive Kevin Systrom.
2012-04-27 13:20:39 // Idealog
// The Idealog Blog
Positively Wellington Tourism's city advent calendar was a smash hit last year, and it has drawn on those findings to create its latest digital marketing campaign – Welly Cable Chase.
2012-04-26 13:31:13 // Ben Fahy
The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota’s Camry Effect, Xero and DDB/Rapp Tribal for McDonald’s. And they need your votes.
2012-04-24 09:58:48 // Idealog
// The Idealog Blog
Entrepreneur and developer Dan Milward is launching what he calls the world's first cloud-based open source game creator today – Gamefroot.
2012-04-24 09:26:02 // Esther Goh
// The Idealog Blog
Droves of Kiwi tweeps and organisations from the NZ Herald to NZ Music Month have added virtual poppies to their Twitter avatars in honour of the RSA Poppy Day appeal in a movement reminiscent of the Twitter avatar blackout against the Section 92a copyright legislation, albeit with a much more positive spin.
2012-04-23 12:40:58 // Chris Rawson
// Idealog #39: workshop
| 1 comment
Future generations may look upon literary agents and publishing houses as curiously old-fashioned.
2012-04-20 16:20:22 // Josh Martin
// The Idealog Blog
An app that tracks aftershocks in Canterbury has taken off with users, surprising even its developers.
2012-04-18 10:10:10 // Esther Goh
| 3 comments
"See your wedding through their eyes." That's the slogan used by uSnap.us, winner of the recent Wellington Startup Weekend, which has just launched after three months of R&D work.
2012-04-17 09:28:38 // Idealog
// The Idealog Blog
Auckland War Memorial Museum has embraced social media to great effect and now has a global award under its belt as reward for its efforts.
2012-04-16 17:38:22 // Idealog
PopAR books, which use New Zealand-made software, have taken the grand prize at this year's American International Toy Fair.
2012-04-16 15:01:55 // Alex Gilks
// The Idealog Blog
| 2 comments
Instagram has tapped into something. Obviously. But what gives it aesthetic currency?
2012-04-16 09:42:09 // Idealog
TradeMe and global e-commerce platform ChannelAdvisor have cemented a new relationship that will let online retailers sell their wares directly through the auction site.
2012-04-12 11:13:02 // Josh Martin
// The Idealog Blog
| 7 comments
Donate Your Desktop is combining digital advertising and charitable causes to improve the world – one desktop at a time.
2012-04-11 16:51:23 // Esther Goh
// The Idealog Blog
| 5 comments
A brand new Kiwi-developed app promises to keep taxi drivers honest – so even if your final fare induces a minor panic attack, at least you'll know you weren't ripped off.
2012-04-10 15:12:30 // Josh Martin
// The Idealog Blog
| 3 comments
The saying ‘sharing is caring’ makes up the essence of one Aucklander’s social experiment – a website that gives away goods and services for free.
2012-04-10 15:03:49 // Kaleb Francis
// The Idealog Blog
| 2 comments
If you've been ignoring the rise of e-commerce and social media, it's not too late.
2012-04-10 09:19:10
// The Idealog Blog
The social media strategist behind The Hunger Games’ elaborately planned campaign explains how Lionsgate turned an online fanbase into box office success.
2012-04-04 16:23:15
// The Idealog Blog
"Make this go viral!" commands the client.
Easier said than done. But there are some things you can do to boost the odds.
2012-04-04 10:44:30 // Elise Sterback
// The Idealog Blog
| 1 comment
Pipe up! Air Pipes lets you unleash the sound of history’s most annoying instrument - the bagpipes - on unsuspecting strangers and loved ones alike.
2012-04-02 15:39:22 // Idealog
// The Idealog Blog
This week's Florence + the Machine’s charity gig will be broadcast live on YouTube – and users will be able to personalise their viewing experience through multiple angles and viewpoints throughout the stream.
2012-04-02 14:38:50 // Josh Martin
// The Idealog Blog
Struggling art students, century-old galleries and New York pop-culture historians are all benefiting from Kiwi business 3d Ltd.
2012-03-30 11:36:27 // Idealog
// The Idealog Blog
Fly Buys managed to increase its Facebook fan base ten-fold in December, thanks to an original 1974 Volkswagen Kombi van.
2012-03-29 09:10:57 // Esther Goh
| 5 comments
Australian movie and TV subscription service Quickflix is now in the New Zealand market, and ISPs Slingshot and Orcon will be unmetering the new offering.
2012-03-28 15:22:00 // Alan Hucks
// Idealog #38: workshop
Console games, known as AAA in the industry, are dying, consigned to nostalgic nooks alongside Donkey Kong, C64 tape games and Super Mario.
2012-03-15 09:56:30 // Esther Goh
// The Idealog Blog
Talk of the internet and how it's shaping our society never gets old. To that end, NetHui is back in 2012 – but if you can't make it, the event will also be video-streamed online.
2012-03-13 11:29:23 // Ben Kepes
// The Idealog Blog
| 3 comments
Biz Stone may be big on philanthropy but he failed to captivate SxSW audiences today.
2012-03-12 10:33:14 // Esther Goh
// The Idealog Blog
This year, digital advertising turns 18, and it's come a long way since the blinking banner ads of the early web.
2012-03-09 12:47:20 // Esther Goh
// The Idealog Blog
| 1 comment
From their first incarnations, drawing on video game culture, to Tumblr memes and beyond, the animated GIF has become almost an art form in its own right.
2012-03-08 09:37:32 // Esther Goh
// Idealog #38: workshop
| 7 comments
Geo-tagging, photosharing app Snapr is well placed to carve out a niche in this burgeoning space.
2012-02-28 17:11:40 // Idealog
// The Idealog Blog
The venerable Smithsonian Institute has big plans to digitise its 137 million-piece collection – generating a new archive of 3D-printed models, exhibits, and scientific replicas.
2012-02-22 12:59:05 // Idealog
// The Idealog Blog
The new app economy is all about freemium – the majority of App Store revenue is derived from freemium social and mobile games, with in-game purchases driving sales.
2012-02-17 12:17:29 // Design Daily Team
// The Idealog Blog
The Samoan art forms of Tatau (tattoo) and Tapa (bark cloth) have gone all 2.0 in the hands of Vaimaila Urale, who has created a unique set of digital patterns using basic keyboard characters, motifs and symbols.
2012-02-14 10:22:10 // Esther Goh
Google is disabling its prepaid cards for Google Wallet used in some NFC phones – for now – following the discovery of two hacks that leave users' cash vulnerable.
2012-02-03 10:02:19 // Idealog
Measuring the effectiveness of social media campaigns is something marketers have been grappling with for some time.
According to a survey of more than 700 marketers worldwide, however, a quarter are looking at increases in revenue, while 38 percent count raw increased “likes,” comments and interactions on Facebook.
2012-01-31 11:47:39 // Siobhan Leathley
| 2 comments
As Brancott Estate rolls out a contemporary new look across its entire wine range, it's also releasing a new app bringing together the worlds of wine and entertainment via QR code.
2012-01-27 14:50:19 // Ben Fahy
// The Idealog Blog
| 4 comments
MediaWorks has jumped on the social TV bandwagon with an app, Pluk, that uses audio recognition technology to deliver content from the TV straight to a user’s phone.
2012-01-27 10:54:32 // Esther Goh
// The Idealog Blog
| 2 comments
Wellington company Educa is one of the new wave of startups out to shake up education by improving communication between early childhood providers and parents.
2012-01-25 17:34:59 // Siobhan Leathley
// The Idealog Blog
With government and corporates alike onside, nonprofit Kiwipedia is out to make learning about New Zealand’s animals more fun.
2012-01-19 11:56:02 // Siobhan Leathley
// The Idealog Blog
The recession won’t stop consumers demanding record numbers of smartphones, tablets and wireless technology, according to Deloitte’s Technology, Media and Telecommunications (TMT) Predictions 2012.
2012-01-19 10:43:42 // Siobhan Leathley
// The Idealog Blog
You’ll no longer have to worry about your ticket ending up in the wash with the launch of Ticketek's new mobile ticketing system.
2012-01-17 15:59:46 // Siobhan Leathley
// The Idealog Blog
Daniel Crabtree is working on technology to help fine-tune search engines so they understand what users are actually searching for, and getting attention from Microsoft and Google.
2012-01-11 17:25:11 // Kaleb Francis
// The Idealog Blog
| 9 comments
IntoNow, Shazam, Twitter and YouTube have managed to successfully merge the offline and online worlds.
2011-12-20 12:37:40 // Siobhan Leathley
// The Idealog Blog
The Tintin experience just got even better for fans – HarperCollins Publishers, Weta and Moulinsart have collaborated on an app to let viewers immerse themselves into Hergé's rich fictional world.
2011-12-13 12:59:07 // Idealog
// The Idealog Blog
Ziln is bringing on-demand TV to Sony televisions, marking an expansion into a "full screen lounge room experience".
2011-12-12 09:48:14 // Siobhan Leathley
// The Idealog Blog
TelstraClear head Allan Freeth says telcos must move toward providing tailored services as the data explosion gains momentum.
2011-12-09 16:00:28 // Idealog
// The Idealog Blog
Facebook has captured the hearts (and time) of Kiwis – but MySpace has disappeared off our radars completely.
2011-11-29 10:12:06 // Esther Goh
// The Idealog Blog
| 2 comments
It doesn’t matter how fast technology advances – there’s always someone at the end with a hand on the cable, according to Mike Walsh.
2011-11-24 10:17:50 // Idealog
Brands have been swift to embrace Google+, but the fledgling social network has a long way to go to catch up to Facebook.
2011-11-22 15:57:30 // Esther Goh
| 1 comment
Marketing honchos are "drowning in data" and feel ill-equipped to deal with the volume of information available through social platforms today, an IBM study shows.
2011-11-17 15:08:52 // Ben Fahy
Tempting Gen Ys back to Aotearoa for some backpacking with Storiesbeatstuff.com is the driving force behind Tourism New Zealand's newest work, something agency Contagion believes is “possibly the largest social media campaign a New Zealand agency has produced”.
2011-11-16 15:19:33 // David MacGregor
// Idealog #36: workshop
| 3 comments
Smartphones are no longer just for the upwardly mobile – and if you haven't figured out how to use them to your advantage, you need your head read.
2011-11-09 13:29:54 // Esther Goh
// The Idealog Blog
Translating Hergè's iconic panels onto the big screen was most definitely not a task for the faint of heart. And if you're curious to find out just what went into it, AnimFX will be presenting the ‘making-of’ ahead of the New Zealand release of The Adventures of Tintin in December.
2011-11-08 12:07:59 // Idealog
// The Idealog Blog
After the week from hell – the redesigned Google Reader, Gmail's makeover and a hastily pulled Gmail app for iOS, Google could sure use a winner.
2011-11-07 13:33:20 // Nick Churchouse
// The Idealog Blog
| 2 comments
Local startup uSnap.us, which provides a mobile and web application for guest-sourcing wedding photos, has been crowned winner at Startup Weekend Wellington.
2011-11-04 10:10:02 // StopPress Team
Capitalising on the mobile and online movement, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps.
2011-11-03 14:16:07 // Ben Fahy
// The Idealog Blog
TVNZ is out to reproduce the success of interactive, digital Emmy award-winning, Ondemand-only show Reservoir Hill with a follow-up along similar lines: a new spoof comedy show called Auckland Daze.
2011-11-02 16:03:18 // Esther Goh
// Idealog #36: workshop
| 1 comment
Your phone is already your calendar, your camera and more – and soon it could be your wallet, too.
2011-11-01 15:13:20 // Cath Winks
| 2 comments
The Herald’s TimeOut section has been reinvented as an interactive print product, leading APN to claim to be the first New Zealand publisher to launch an augmented reality app.
2011-10-28 13:44:43 // Esther Goh
// The Idealog Blog
| 1 comment
Injecting a bit of spice into the average Kiwi’s limited cooking repertoire is the aim of Fast, Fresh & Tasty, a new iPhone app launched today.
2011-10-27 21:59:31 // Kaleb Francis
// The Idealog Blog
| 1 comment
Brands are like people – and people want to socialise. So listen first, and respond last.
2011-10-26 17:35:54 // Idealog
// The Idealog Blog
Great things can happen at the intersection of data and technology - like this dashboard that pulls in core UN population data and trends into a digestible digital format.
2011-10-25 10:02:38 // Idealog
Telecom, Vodafone and 2degrees have reached an agreement to let customers to purchase apps and digital content on their cell phone and have it charged to their phone bill.
2011-10-21 10:41:22 // Cath Winks
Blind WeekThe Royal New Zealand Foundation of the Blind has launched a new online collection tool for its Blind Week appeal (October 25-31), making it the first charity in New Zealand to do so.
2011-10-20 09:15:55 // Ben Fahy
Vodafone has launched an augmented reality application to celebrate its sponsorship of the Vodafone New Zealand Music Awards in what it says is “the first large-scale AR application of its kind” in the country.
2011-10-19 18:01:44 // Esther Goh
// The Idealog Blog
Gamification may be the new buzzword in digital marketing, but if you're hoping to ride the merry wave to the top, it pays to do your homework.
2011-10-19 16:10:18 // Idealog
// The Idealog Blog
| 1 comment
Telecom is upping its creative cred with a new online collaboration with an eclectic group of Kiwis including Huffer founder Steve Dunstan, internationally acclaimed hairstylist Richard Kavanagh and up-and-coming musicians Junica and Zowie.
2011-10-19 15:20:12 // Cath Winks
// The Idealog Blog
Echoing the All Blacks’ heroics over the weekend, New Zealand’s Brandspank has walked away with a respectable bit of recognition at this week’s Australasian PROMAX awards.
2011-10-18 10:10:32 // Idealog
// The Idealog Blog
The interwebs is a veritable playground for the digitally-inclined, many of whom were tapped by the Australia and New Zealand Internet Awards last night for standout online initiatives that make our virtual and real lives a little bit better.
2011-10-11 09:18:26 // Idealog
// The Idealog Blog
Should you long for gold-plated wisdom in spades, MSN's Digital Marketing Summit next month promises to offer a fresh range of talking heads.
2011-10-10 15:46:15 // Esther Goh
// The Idealog Blog
| 1 comment
How long does it take for John Paulson to earn my annual income?
Less time than it takes to get to work in the morning, apparently.
2011-10-06 11:27:15 // Esther Goh
// The Idealog Blog
| 3 comments
In a first for New Zealand, Farmers has launched a groundbreaking fully interactive product catalogue, which it says customers have embraced wholeheartedly.
2011-10-04 14:08:13 // Ben Fahy
Following on from its Creating Futures rebrand, ASB is taking a step in a slightly different direction with the launch of its new ‘Experience ASB’ campaign over the weekend.
2011-10-03 16:46:01 // Esther Goh
// The Idealog Blog
Data is great, but it's infinitely more powerful when distilled and given purpose than in its raw form.
Need proof? The Mix and Mash competition is brimming with creative mashups, in app, video and image form.
2011-10-03 09:57:24 // Brigid Gallagher
// The Idealog Blog
GeoCities is being 'excavated' and preserved, revisualised as a city map with neighbourhoods and property sites.
2011-09-30 10:45:45 // Esther Goh
// The Idealog Blog
While we generally start off the morning on the right foot, a new study has used millions of tweets from around the world to determine that our collective moods deteriorate over the course of a day, using software that Kiwis helped to develop.
2011-09-27 13:23:28 // Ben Fahy
// The Idealog Blog
| 1 comment
The two good eggs behind Campermate embarked on a road trip with 60 kg of bacon to promote their free app for freedom campers.
2011-09-27 09:58:57 // Peter Kerr
// The Idealog Blog
The main message from the Rutherford Innovation Showcase Digital Content Forum was that some weightless exports have a fair bit of profit margin attached.
2011-09-26 17:40:28 // Idealog
Trading cards are getting the Web 2.0 treatment in GrabOne’s first Facebook app, featuring 30 collectable cards emblazoned with the brand's aqua fan-created mascot, Gimme.
2011-09-22 14:35:25 // Ben Fahy
Kiwi app Snapr's photo sharing game, Capture the Flag, has captured the attention of some major Kiwi brands. Will it capture consumers?
2011-09-22 09:34:06 // Sarah Robson
// The Idealog Blog
| 2 comments
A Kiwi web application has hit the big time, with one of the most widely read CMS blogs naming Contegro as a new entrant on its Top 30 content management systems list.
2011-09-21 15:12:03 // Lisa Arthur
// The Idealog Blog
Digital media is all about marketing to a highly segmented audience. But better consumer engagement takes work
2011-09-19 17:14:05 // Esther Goh
// The Idealog Blog
Two Kiwis are behind what has been dubbed an 'eBay for science', an online marketplace that connects scientists to other institutions with the equipment and means to carry out experiments that their own universities do not have.
2011-09-16 09:51:05 // Esther Goh
Kiwi gaming companies need a "piece of the action", according to the government, and online game developer SmallWorlds will be even better placed to capitalise on the fast-growing space with a $1.8 million cash injection.
2011-09-13 13:48:38 // Brad McEvoy
// The Idealog Blog
| 2 comments
We need a service that automatically synchronises data across all of your devices, and also houses that data in the web where it can be accessed anytime
2011-09-12 10:18:28 // Idealog
From microsites to virtual memorial walls, the media is marking the 10th anniversary of 9/11 with all that digital technology has to offer.
2011-09-06 10:30:19 // Idealog
// The Idealog Blog
Information is everywhere. And if the New York Times has its way, that includes in the bathroom while you're brushing your teeth or washing your face.
2011-09-06 09:09:09 // Ben Fahy
// The Idealog Blog
| 1 comment
When it comes to making successful branded apps, there are generally two rules: either make it useful or give it some novelty value. And, if possible, combine elements of both.
2011-09-02 09:35:18 // Esther Goh
| 1 comment
A group of key players in the local cloud computing industry wants to develop a voluntary code of practice.
2011-08-30 16:37:44 // StopPress Team
// The Idealog Blog
Universal McCann’s Maybelline Baby Lips campaign has taken out the second quarter of Yahoo! New Zealand’s Digital Strategy Award.
2011-08-29 10:00:10 // Brad McEvoy
// The Idealog Blog
| 3 comments
Taking Word and Excel files away from the average office worker and replacing them with some sort of online representation would be like taking guns away from Charlton Heston's "cold dead hands".
2011-08-26 17:06:55 // Esther Goh
// The Idealog Blog
Wellington has won an international bid to host the 2012 Digital Earth Summit, which mayor Celia Wade-Brown says ties in perfectly with the city's bid to be recognised as a ‘creative digital capital’.
2011-08-25 10:01:38 // Esther Goh
| 5 comments
"Ten or twenty years from now it will be absurd to think of creating a book without a Booktrack, it’ll be like creating a movie with no sound," says Derek Handley.
2011-08-24 15:45:39 // David MacGregor
// Idealog #35: workshop
David MacGregor took a front row seat at the Ministry of Science and Innovation’s conference UX11.
2011-08-24 13:58:08 // Idealog
// The Idealog Blog
Snow enthusiasts: how would real-time detailed stats on your ski and board runs help you sharpen those moves?
2011-08-24 10:51:32 // Ben Fahy
Direct and digital specialist Affinity ID has a proud history of boxing above its weight – both in its home market and internationally.
2011-08-24 10:47:04 // Ben Fahy
Online spending always seems to be on the up every time the IAB releases its quarterly year-on-year ad revenue reports and figures released for Q2 are no exception.
2011-08-15 12:26:57 // Idealog
Banking underdog Kiwibank has launched its latest attack on the big players with an interactive experience that exhorts users to "leave all your bad banking experiences behind".
2011-08-11 14:19:00 // Esther Goh
While eDay was a good start to getting on top of our electronic waste, expanding our network of recycling facilities and creating an everyday solution for households is the next step.
2011-07-13 14:11:59 // Michael Moore-Jones
// The Idealog Blog
| 1 comment
Through design, let's try to become the country with the highest level of digital literacy worldwide.
2011-06-29 16:45:12 // Idealog
We may be in a period of “space exploration”, with CIOs and their staff as the “astronauts” leading the way into a new digital age. But we don’t have the skills and resources yet to deal with all this data. And just how private is our information, anyway?
2010-11-23 13:30:40 // Deirdre Robert
// The Idealog Blog
| 4 comments
While iPhones and the like have burst onto the mobile scene, for those involved in designing the apps associated with the smartphone world, an explosion of app designers wouldn’t go astray. The shortage is particularly noticeable in New Zealand and for Brett Hancock—founder of digital design company Born Digital—finding designers has proved a real struggle. When the company recently put an ad on Seek for a full time iPhone developer, only one lonesome response was received over an entire month.
2010-11-19 15:18:33 // Deirdre Robert
// The Idealog Blog
| 2 comments
While iPhones and the like have burst onto the mobile scene, for those involved in designing the apps associated with the smartphone world, an explosion of app designers would be greatly appreciated, thank you very much. The shortage is particularly noticeable in New Zealand and for Brett Hancock—founder of digital design company Born Digital—finding designers has proved a real struggle. When the company recently put an ad on Seek for a full time iPhone developer, only one lonesome response was received over an entire month.
