2013-05-15 10:18:38 // Sim Ahmed
// The Idealog Blog
Fairfax Media New Zealand is partnering with India-based global ad network InMobi to place mobile advertising across its publications online and in apps.
2013-05-14 09:15:46 // Vaughn Davis
// Idealog #44: features
Is simple DIY animation the next big thing? A Kingsland-based company, its high-profile investors and a handful of Hollywood studios think it could well be. Vaughn Davis pokes his nose into the calm but busy world of Trigger Happy.
2013-04-30 11:47:27 // Sim Ahmed
// The Idealog Blog
Beer is fragile and precious cargo for many Kiwi blokes and blokesses, so Lion's 'Beer Insurance' campaign for its Crafty Beggars range isn't nearly as absurd as it might sound.
2013-04-23 08:50:11 // Idealog
More than half of Kiwis are doing personal shopping online, an increase of 11 percent since 2009, according to Statistics New Zealand.
2013-04-22 15:00:32 // Esther Goh
// The Idealog Blog
Frustrated at not being able to find eco products when and where she needed them, Lisa Madarasz launched EcoDeals in February, an e-commerce hub that brings deals on eco-friendly products directly to your inbox twice a week.
2013-04-11 11:35:30 // Idealog
// The Idealog Blog
DraftFCB Media’s ‘MINI Driving Dogs’ were an unqualified success, making headlines around the world in 2012, and the campaign has just been recognised as the winner of the 2012 Yahoo! New Zealand Digital Strategy Awards.
2013-04-08 09:58:53 // Sim Ahmed
// The Idealog Blog
As BNZ clearly demonstrates in its latest Kiwisaver campaign on Facebook, Jib Jab hasn't completely cornered the market on animations with people's faces stuck on them.
2013-04-08 09:10:49 // Esther Goh
// The Idealog Blog
| 2 comments
Having fostered 54 felines, a handful of dogs and even a few ducklings in the past five years, it'd be easy to pigeonhole Megan Denize as a crazy cat lady.
2013-04-04 15:18:45 // Design Daily team
// The Idealog Blog
Online copyright remains a hot topic, particularly when it comes to visual content. Imgembed seems to bridge the gap between the likes of stock image websites and Creative Commons, allowing creators to either get more exposure for their work or earn money off it (the site takes a 30 percent cut).
2013-04-03 13:44:19 // Idealog
// The Idealog Blog
| 3 comments
The online advertising model is still struggling to find its feet, and with stats like 'you're more likely to survive a plane crash than click on a banner ad' doing the rounds, discussion around the future of digital ads is running hot.
2013-04-03 09:57:34 // Design Daily team
// The Idealog Blog
| 1 comment
Making tablets more friendly to creators as well as consumers is an ongoing process. But an app named Sticky Storm is out to change that, taking inspiration from no less than the humble Post-It note.
2013-03-27 10:02:56 // Ben Fahy
// The Idealog Blog
Media Design School and Saatchi & Saatchi, contrary to a rumour, aren't moving down to Wynyard Quarter – but they have partnered up to launch a new Graduate School focused on digital innovation and hopefully add some fuel to the ICT fire in Auckland's innovation precinct.
2013-03-11 10:15:16 // Design Daily team
// The Idealog Blog
At first glance, it might look like some variation of a design portfolio. But look a little closer and you'll see that the awkwardly named Icons Times is in fact a news website, albeit one quite different from anything you've probably seen before.
2013-03-01 15:56:07 // Design Daily team
// The Idealog Blog
| 3 comments
Alt Group's latest accolade is a German Design Award, in honour of its work for architectural practice Warren and Mahoney.
2013-03-01 13:25:23 // Idealog
// The Idealog Blog
Social media marketing is rife with buzzwordery. Here's Marketo's Urban Twictionary (warning: reading it may well lower your IQ by a few points).
2013-02-25 09:50:45
// Idealog #42: workshop
Simpson Grierson media litigation expert Tracey Walker has penned a guide to reputation management in the digital age.
2013-02-20 08:30:13 // Idealog
// The Idealog Blog
New Zealand's total online advertising spend in 2012 was up 9 percent from the previous, to a new high of $363 million, according to the Interactive Advertising Bureau New Zealand Insight report.
2013-02-13 15:28:19 // Design Daily team
// The Idealog Blog
Love it or loathe it, Valentine's Day is upon us. But who could fail to be the slightest bit swayed by e-cards like these?
2013-02-07 14:42:25 // Allan Yeoman
// The Idealog Blog
There are important lessons to learn whenever a social media platform or an app developer slips up on privacy.
2013-02-01 09:39:13 // Sim Ahmed
// The Idealog Blog
The folk at Resn have reason to feel smug at the moment, with a haul of five Favourite Website Awards last month.
2013-01-16 13:05:43 // Esther Goh
// Idealog #42: workshop
Alec Ross sits down with Idealog to talk tech, anonymity, and the dark side of the digital revolution.
2012-12-19 10:15:16 // Idealog
// The Idealog Blog
PHDiQ and Fracture are encouraging Kiwis to indulge their dreams of musical megalomania through the Lipton Ice Tea Summer Festival project, a Facebook app where users can create their own dream summer gig.
2012-12-19 09:51:31 // Esther Goh
TradeGecko.com, a cloud-based inventory and sales management SaaS application for SMEs started by a trio of Kiwis, has closed a US$650,000 seed funding round less than three months after launching its public beta.
2012-12-19 09:30:25 // Esther Goh & Rachel Ramsay
// Idealog #42: interact
Snackle Smart Posters. The term might not seem familiar yet, but it won't be long before the distinctive sheets of paper look as normal in any restaurant as a set of menus.
2012-12-12 16:51:48 // Idealog
// The Idealog Blog
Yeah, yeah, big data. We all know information is the new currency, yadda yadda. Here's who's creating it all, and what we're doing with it.
2012-12-12 10:29:02 // Idealog
// The Idealog Blog
Online radio service Pandora is back with a range of Kiwi music channels, after geo-blocking access to New Zealand users back in 2007.
2012-12-12 08:51:10 // Idealog
Kiwi programmer Paul Hunkin has nabbed US$25,000 in venture capital funding to create a travel booking platform for the east African tourism industry and been accepted into an accelerator programme to kickstart the idea.
2012-12-04 15:47:22 // Jamie Joseph
// The Idealog Blog
| 6 comments
The MILK-Moleskine partnership creates an innovative loop from digital content back to paper, with both brands bringing their own unique qualities to the venture.
2012-12-03 15:36:46 // Idealog
// The Idealog Blog
Forget boxed products – free to play is the new way. Steve Gray – executive in charge of production at Tencent, an online entertainment and gaming company in China – explains why free to play is a better approach to developing a gaming business than the traditional methods, discusses cultural differences in China, and the value of incremental improvements and innovation.
2012-12-03 12:50:55 // Ben Fahy
// The Idealog Blog
Avanti Bikes, which celebrated its 25th birthday last year, is well renowned as a design-led company. Now it's added another technology-driven advantage to its arsenal in the form of its multi-lingual, responsive website, which was built by Auckland digital agency Salt Interactive.
2012-12-03 09:13:11 // Simone McCallum
// The Idealog Blog
Before you protect your Twitter account, have a think about whether you want to activate your mute button on social media.
2012-11-28 12:30:05 // Stephen Knightly
// Idealog #41: workshop
Gamification is not about adding points and badges to your website. It's not even about creating games.
2012-11-28 10:16:04 // Idealog
// The Idealog Blog
For the visually-minded, there's a new way to browse TradeMe listings via a pinboard style layout, through Rummage.co.nz.
2012-11-27 12:25:24 // Esther Goh
// The Idealog Blog
mycarM8 describes itself as a digital garage, taking care of most, if not all, the admin hassles involved in owning a vehicle.
2012-11-22 10:09:59 // Idealog
Land Information New Zealand's data service has been named winner of both the Spatial Enablement category and the JK Barrie Award for Overall Excellence at the Asia Pacific Spatial Excellence Awards.
2012-11-22 09:49:23 // Esther Goh
// The Idealog Blog
| 2 comments
One app, 480 pages, 1,500 photos, 17 road trips. New Zealand Journeys ($13.99) visually profiles 17 routes through the heartland of New Zealand, with journey illustrated with top-end photography. Integrated Google Maps with directions and links to third-party websites offer additional information, creating a guide of sorts for travellers equipped with an iPad.
2012-11-19 10:32:47 // Peter Kerr
// The Idealog Blog
Wellington startup ThunderMaps reckons it has a solution to a problem – individuals and organisations having geo-knowledge that is valuable to others, but having no practical way of sharing their information.
2012-11-19 10:13:02 // StopPress Team
// The Idealog Blog
Local digital signage network Ngage is bringing together a few smart cookies at an event that aims to showcase the digital signage ecosystem and offer a glimpse into the future.
2012-11-15 14:42:27 // Steve Ballantyne
// The Idealog Blog
| 4 comments
You know all those B2B marketing whitepapers, articles and blogs heralding the benefits of content generation? They forgot to tell you something.
2012-11-14 15:10:28 // Design Daily team
// The Idealog Blog
| 1 comment
Resene does some pretty innovative things in the name of brand-building, from pop art murals to the annual Colour Awards. And now it's launched the Colourmatch app, further extending its reach into consumers' lives.
2012-11-12 10:24:04 // Idealog
// The Idealog Blog
Last week The Next Web published a list of 25 "inspiring" Windows 8 app designs – and lo and behold, a couple of them hail from little old New Zealand.
2012-11-12 10:14:51 // Idealog
// The Idealog Blog
Want to start developing Apple apps and get in on the action, but don't know quite how to go about it?
2012-11-08 15:56:13 // Ben Fahy
// The Idealog Blog
String Theory's last brilliant viral effort for the Good Books charity, Metamorphosis, recently took gold and bronze at the London International Awards – and it could have another winner on its hands with the latest innuendo-heavy, bodice-ripping Mills and Boon-themed instalment, Havana Heat.
2012-11-07 15:22:22 // Sam Mickell
// The Idealog Blog
With a career spanning Australia, Europe, Asia and now New York, at only 40 New Zealand-born Jonty Kelt is already onto his fourth startup, Group Commerce.
2012-11-07 10:22:19 // Idealog
// Idealog #41: workshop
So you're all over Twitter, Facebook, and LinkedIn like a fat kid on cake. But what's the next social media thing to look out for?
2012-11-06 16:13:28 // Ben Fahy
// The Idealog Blog
| 1 comment
Metro is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app.
2012-11-06 09:05:04 // Idealog
// The Idealog Blog
| 1 comment
A group of marketers and a former TradeMe exec have joined forces to launch PlanetGoodness.com – a website where shoppers can buy green/ethical (or 'planet positive') products and support Kiwi charities at the same time.
2012-11-05 09:53:05 // Esther Goh
// The Idealog Blog
There's life yet in the failed Pacific Fibre project, if Kim Dotcom has anything to do with it (and if anyone can do it, he can).
2012-10-31 13:47:08 // Thomas Scovell
// The Idealog Blog
| 2 comments
Apparently Facebook is screwing small businesses by showing their page posts to only a small portion of their 'fans'.
2012-10-31 11:06:43 // Idealog
// The Idealog Blog
| 2 comments
Experts in Wordpress, internet marketing, and programming are at the front of online employment trends, according to outsourcing marketplace Freelancer.com.
2012-10-30 10:52:01 // Idealog
Ogilvy's Tony Gardner is moving to the family-owned Orange Group to take up the newly-created position of chief executive.
2012-10-30 09:59:56 // Idealog
// The Idealog Blog
| 1 comment
Museums need to work harder than ever to stay relevant in the 21st century, but we're not sure exhibitions of random Facebook profile pictures is the key.
2012-10-29 10:12:55 // Idealog
// The Idealog Blog
There's been no shortage of e-commerce and auction sites popping up recently, and the latest to join the fray is Pricemaker, a platform for buying new, higher-priced items from traditional bricks and mortar retailers.
2012-10-24 16:58:48 // Idealog
// The Idealog Blog
A group of senior students from the University of Waikato, with a hand from homegrown success story MEA Mobile, has developed a phone-based photo printing app for the biggest pharmacy chain in the US, Walgreens.
2012-10-24 10:18:49 // Idealog
| 5 comments
QR codes have slowly started to infiltrate the local scene (see our story on how to use QR codes in your business), but it'd be a stretch at this stage to say they've rocked the marketing world. Enter Boxtcode, patent-pending smartphone technology that aims to resolve the limitations of QR codes.
2012-10-22 09:58:21 // Idealog
// The Idealog Blog
Do you obsessively monitor the number of likes on your latest Instagram photos? Are you the mayor of multiple venues on Foursquare? Well then Houston, we might have a problem.
2012-10-18 10:37:40 // Idealog
// The Idealog Blog
Colenso BBDO grabbed the elusive Diamond Award for its Doggelganger adoption drive campaign at the 2012 International ECHO Awards this week, making 14 honours to date for the web app that matched homeless dogs with new owners, analysing users' faces and finding their canine equivalent.
2012-10-17 10:01:04 // Ben Fahy
// The Idealog Blog
Changes are afoot in the marketing and advertising world affecting interactions with consumers online.
2012-10-17 09:48:09 // Esther Goh
// Idealog #41: now
Beek.co is pushing for closer cooperation between tourism operators, bringing businesses together through its interactive destination guides.
2012-10-16 17:13:24
// The Idealog Blog
| 4 comments
Kiwis can now sink their teeth into a new free app each day thanks to the launch of App of the Day in New Zealand.
2012-10-16 13:56:21 // Idealog
// The Idealog Blog
Building or selling mobile apps? Dev? Designer? UX? Marketing? iOS coder? Web designer? Windows 8 entrepreneur? Android expert? Then you are devmob, and welcome to join the party next month at New Zealand's first conference for mobile developers of all stripes
2012-10-12 09:59:05 // Idealog
The Radio Network (TRN) is to launch personalised digital radio service iHeartRadio in New Zealand next year, offering access to live broadcast and digital-only radio stations, plus user-created custom stations.
2012-10-11 13:11:39 // Idealog
// The Idealog Blog
A new website promoting future-focused projects created by sustainable practitioners has been launched, where you can browse and collaborate on new or existing initiatives from a 'food forest' to 'trash footwear'.
2012-10-11 10:24:49 // Esther Goh
// The Idealog Blog
Booksellers NZ and Kobo have struck up a deal to bring e-books and e-readers to independent Kiwi book shops throughout the country.
2012-10-08 10:26:00 // Idealog
// The Idealog Blog
| 1 comment
Wellington-based jobs.co.nz recently rebranded from a job board to a social recruitment agency, and now it's bringing the power of the infographic to recruiting.
2012-10-05 13:54:43 // Mark Osborne
// The Idealog Blog
| 2 comments
For the first time, our websites are responding to the user and not the other way around.
2012-10-04 11:42:31 // Design Daily team
// The Idealog Blog
We've just come across Makeably – another online marketplace, yes, but one focusing on custom projects rather than the sale of ready-made or mass goods.
2012-10-02 10:01:50 // Idealog
// The Idealog Blog
| 3 comments
GrabOne steps out as the first New Zealand company to integrate with Passbook, a new feature in iOS6 that enables the storage of coupons, loyalty cards, tickets and more on your iPhone.
2012-10-01 13:07:52 // Idealog
// The Idealog Blog
You've seen the Going Digital telly ads. You know what you need to do to keep your TV on. And now the government has announced a national scheme to encourage the recycling of unwanted televisions and raise investment in New Zealand’s electronic recycling capacity.
2012-10-01 09:15:57 // Design Daily Team
// The Idealog Blog
A trio of "seriously talented" Kiwi students will do New Zealand proud in the Big Apple this month, with their winning works set to be the centrepiece of a digital exhibition on one of the biggest and most recognisable digital stages – Times Square New York.
2012-09-28 13:47:31 // Josh Martin
| 1 comment
The founders of Wellington tech conference Webstock have their sights set on a slice of the $439m pie annually spent on corporate events.
2012-09-17 09:40:27 // Idealog
// The Idealog Blog
| 1 comment
As data visualisation artist Jer Thorpe says, it's easy to forget about the human elements that big data represents. And a new project, The Human Face of Big Data, is being touted as the biggest ever global census, as it aims to collect information from more than 20 countries via satellites, RFID tags and GPS-enabled cameras and smartphones.
2012-09-10 10:42:20 // Rachel Ramsay
// The Idealog Blog
| 2 comments
Quitting smoking may have just gotten a tiny bit easier thanks to a free iPad game aiming to help smokers stub out their cigarettes for good.
2012-09-07 15:36:03 // Esther Goh
// The Idealog Blog
Messy, stressful and nasty, car prangs are a reality of modern life, and dealing with the aftermath a necessary evil. So it's not entirely surprising that Tower says the response to its Claim4Car app, launched in late July, has been "really positive".
2012-09-04 09:15:57 // Esther Goh
// The Idealog Blog
Rewardjunkie founders Matt and Brady Thomas reckon retailers aren’t getting great value from daily deals and can’t afford to be part of the larger loyalty schemes, so they created their own platform whose playing ground lies somewhere in the middle.
2012-09-02 17:55:46 // Esther Goh
// The Idealog Blog
| 1 comment
It is a scientifically proven fact (or will be, once somebody gets around to studying it) that the internet favours extremes. Trolls (like spammers) are inescapable. And as Alec Ross said in his keynote address to the Project Revolution conference last week, moderation and compromise tend to get punished in the process.
2012-08-27 09:31:55 // Esther Goh
// The Idealog Blog
| 1 comment
Clunky as it sounds, InternetNZ reckons there's demand for a new second level domain in the .nz domain name space – .kiwi.nz – and has approved its creation.
2012-08-24 16:00:42 // Idealog
// The Idealog Blog
Steph Pearson from DraftFCB and PHDiQ’s Brendan Hewitt have been named winners of the first-ever Yahoo! New Zealand Digital Stars Awards, beating out 16 other young digital media whippersnappers and scoring an all expenses paid trip to Ad:Tech, one of Australia’s most prestigious marketing and advertising conferences.
2012-08-23 09:25:20 // Idealog
| 2 comments
Tablet uptake among Kiwis is poised to triple to 20 percent within six months and likewise, smartphone ownership is tipped to climb from 32 to 45 percent.
2012-08-22 10:09:42 // Idealog
SmallWorlds launched into the Brazilian market in mid-May, and three months on, has already racked up one million registered users.
2012-08-21 16:11:30 // StopPress Team
// The Idealog Blog
Sush Mobile hopes it can reduce the number of sweaty palms, dull thuds in the chest and embarrassing stutters with a new iPhone app called Speak Like a Pro.
2012-08-21 12:37:57 // Ben Kepes
// The Idealog Blog
Naysayers say recent breaches of cloud services spell the end of it all. But often, it's the people that are the problem.
2012-08-20 09:33:05 // Deirdre Robert
// The Idealog Blog
ASB's Moodulator, with Spotify and Saatchi & Saatchi, got Facebookers involved through leveraging the year's biggest event, the Olympics.
2012-08-20 09:16:48 // Josh Martin
// The Idealog Blog
| 1 comment
iKEMU, an Auckland-based online gaming platform, is merging the virtual and real, rewarding online players with real-life rewards for their efforts.
2012-08-20 08:59:27 // Idealog
// The Idealog Blog
| 1 comment
Thought NZ On Air was all about broadcasting? It's branching out with a new digital media fund, offering $1 million for a few "substantial" projects through DMF Kickstart, and $400,000 for smaller initiatives through DMF Ignite.
2012-08-15 10:35:35 // Idealog
// The Idealog Blog
A spot of trans-Tasman rivalry never gets old, and Kiwis have made a good showing at this year's Australia and New Zealand Internet Awards (the ANZIAs), making up a third of the finalists.
2012-08-15 09:49:01 // Esther Goh
| 2 comments
Megan Meier. Phoebe Prince. Tyler Clementi. In New Zealand, Hayley Ann Fenton. The ugly side of the internet has been dragged into the spotlight of late, prompting calls for something to be done about cyberbullying.
2012-08-13 10:21:28 // Esther Goh
| 1 comment
'Where everyone gets a bargain' – that's The Warehouse's catchcry, and the red sheds are extending that philosophy by wading into the frenzy that is the daily deals market.
2012-08-09 14:32:12 // Esther Goh
// The Idealog Blog
Google is on the way to integrating augmented reality in our daily lives with Project Glass, and while they're unlikely to be within the reach of the average person for some time yet, ubiquitous AR doesn't sound like such a far-fetched concept anymore.
2012-08-07 09:35:45 // Idealog
// The Idealog Blog
New technology out of Canterbury that brings pictures to life in 3D could be developed into a tool to help improve children’s reading skills.
2012-08-06 13:01:50 // StopPress Team
// The Idealog Blog
It’s tough out there in charity land at the moment, with organisations fighting for funding and consumers counting their pennies.
2012-08-06 10:51:01 // Idealog
// The Idealog Blog
As higher education fees balloon and universities like Harvard and MIT move to offer online classes at no cost, knowledge is increasingly freely available to anyone who chooses to seek it out. Of course, the digital model comes with both pros (convenience, interactivity, personalisation) and pitfalls (grading, course credit). Dr Daphne Koller, a Stanford professor and co-founder of Coursera, offers some thoughts in this TED talk on the disruption of education and opportunities for the future.
2012-08-06 10:04:54 // Esther Goh
You may not have noticed the subtle changes going on at Eventfinder.co.nz of late, but they mark the Kiwi-grown event guide's commitment to going truly international.
2012-08-01 17:22:26 // Design Daily Team
// The Idealog Blog
Did you miss the Matariki art installations along Auckland's waterfront last week? See some highlights from Reflect: Move Towards the Light below.
2012-07-31 16:58:21 // Idealog
// The Idealog Blog
| 2 comments
Kiwi company Gibson Group sees itself not as a technology company, but a group of storytellers that use technology in innovative ways. The Wall in Copenhagen – a 12m outdoor touch screen that enables users to explore the neighbourhood virtually – is a Gibson initiative for the Museum of Copenhagen that took the museum world by storm and won numerous awards.
2012-07-31 10:55:34 // Esther Goh
// The Idealog Blog
Are you well over Olympic fever now that the (slightly bizarre) opening ceremony is over? Or maybe you never cared in the first place?
2012-07-31 08:26:19 // Esther Goh
// The Idealog Blog
The New Zealand market is finally starting to embrace the new ways in which punters consume content, according to the second edition of PwC New Zealand’s entertainment and media outlook.
2012-07-30 10:35:30 // Esther Goh
// The Idealog Blog
You can now scribble search queries directly onto the touchscreen of your mobile device, thanks to Google's new feature, Handwrite.
2012-07-27 13:30:10 // Esther Goh
// The Idealog Blog
| 2 comments
Social technologies have the potential to raise the productivity of knowledge workers by 20 to 25 percent, as information is made more accessible and searchable and communication streamlined.
2012-07-27 12:56:05 // David MacGregor
// Idealog #40: workshop
Television is undergoing a renaissance. Advertisers need to consider including social dimensions to their messages.
2012-07-26 12:17:02 // Trey Ratcliff
// The Idealog Blog
| 14 comments
If you make awesome stuff, the internet will eventually find you. Social media is basically word-of-mouth, on steroids.
2012-07-26 11:31:15
// Idealog #40: now
Give that Twitter feed the bird, shaddupa your Facebook and throw a spanner in your Yammer as Idealog presents the only guide to social media you'll ever need.
2012-07-26 10:59:32 // Esther Goh
| 1 comment
Nearly two million New Zealanders over the age 15 are expected to shop online and spend an average of $1,659 in 2012.
2012-07-26 10:02:11 // Idealog
// The Idealog Blog
| 1 comment
The debate over whether requiring users online to post using their real identities is a helpful or hurtful measure is a long-running one, but YouTube appears to be coming down on the side that's against anonymity and screen names.
2012-07-25 13:08:28 // Idealog
// The Idealog Blog
The digital age is changing the way we live and work. And whatever your industry or interest, you're part of the wave, like it or not.
2012-07-23 12:21:51 // Esther Goh
// The Idealog Blog
It's easy enough to hit 'like' on a post or tweet out a link to a story – but clicktivism, or slacktivism, as some have dubbed it, is a far cry from a cold hard cash donation or a more tangible social action.
2012-07-19 10:03:58 // Ben Fahy
Nielsen has launched a new online audience measurement solution, Nielsen Online Ratings, which measures people rather than computers and claims to paint a more accurate picture of the whole online consumer and digital universe.
2012-07-18 09:36:51 // Idealog
NZ Post is set to launch a free digital service, YouPost, to let people manage and pay bills online and store digital backups of important documents.
2012-07-17 10:15:34 // StopPress Team
| 1 comment
Whybin\TBWA's digital consultancies Tequila and Shift have officially been melded into DAN\Auckland following the worldwide unification of TBWA's digital ops into the Digital Arts Network.
2012-07-12 15:05:43 // Esther Goh
// The Idealog Blog
| 5 comments
The Freelance Project, a New Zealand-only online outsourcing marketplace, went live yesterday, connecting professional freelancers with businesses.
2012-07-11 10:20:44 // Idealog
// The Idealog Blog
| 1 comment
With Z Energy and Hyundai already on board, New Zealand app Showcase launched this week to business users of iPads and Android tablets all over the world.
2012-07-10 16:23:14 // Idealog
// The Idealog Blog
You'd have to be living under a rock to not have heard of micro-financing non-profit Kiva, and now a new online marketplace has teamed up with the organisation to put a portion of every sale toward a micro loan.
2012-07-09 09:40:09 // Keren Sim
// The Idealog Blog
| 5 comments
Tapping into the rising popularity of QR codes, Waterfront Auckland is boasting a new attraction that uses your smartphone to take you on an interactive tour of the city’s best sights.
2012-07-04 14:21:22 // Kaleb Francis
// The Idealog Blog
| 7 comments
We're now halfway through 2012 and traditionally posts about new trends are written at the beginning of the year. But like the seasons, things change and they do so quickly.
2012-07-03 15:05:31 // Esther Goh
// The Idealog Blog
| 5 comments
Get a Room relaunches as Stay Today, a mobile-only discounted same-day hotel booking service across Australia and New Zealand.
2012-07-02 15:19:07 // Tim O'Neill
// The Idealog Blog
A shot-gun approach is sometimes the best approach. A shot-gun strapped to a cannon may be even better.
2012-06-28 11:17:11 // Idealog
Auckland agency Marker Metro, which claims to be the world's first 100 percent dedicated Windows Metro app agency, is officially open for business.
2012-06-28 10:18:47 // Esther Goh
Telecom has launched a new music store app specifically for its Android customers, enabling users to download songs and albums to their mobile devices.
2012-06-27 16:47:03 // Esther Goh
// The Idealog Blog
Love Lego? Well, Google is celebrating Lego's 50th Australian anniversary with a highly modern twist. In Build, you can construct Lego creations through your browser – yep, virtual Lego.
2012-06-27 11:04:45 // Esther Goh
// Idealog #40: now
| 1 comment
Up-and-comer Moa Creative, along with its second fledgling company App La Carte, is designing killer apps for some of the world's top brands.
2012-06-27 10:01:33
// The Idealog Blog
It's easy enough to activate private browsing online these days, and increasingly, that's what consumers are opting to do, says Adam Lehman in Ad Age.
2012-06-22 16:41:47 // Vaughn Davis
// Idealog #40: workshop
Curation is everywhere, especially online. But like the magazine shop technique, there are ways around it.
2012-06-22 16:17:12 // Kris Nygren
// The Idealog Blog
| 2 comments
The world’s in the midst of a mobile revolution, in more ways than one – but New Zealand isn’t just a sheep following the herd. We’re doing things a bit differently.
2012-06-21 10:47:39 // Esther Goh
// The Idealog Blog
Fresh from its crowning as New Zealand's best online bank, ASB is set to unleash its latest innovation: enabling users to make payments directly to their Facebook friends.
2012-06-14 10:27:02 // Esther Goh
// The Idealog Blog
New domains including .app, .blog, .cloud, foo, .lol, .mail and .sucks could soon be part of the fabric of the internet.
2012-06-13 16:38:35 // Esther Goh
// The Idealog Blog
| 1 comment
iPad menus are slowly but surely being rolled out at local restaurants and across the ditch and the digital media outfit driving them has high hopes of shaking up the hospitality industry.
2012-06-06 09:25:30 // Idealog
// The Idealog Blog
In this day and age it's hard to believe not all businesses are online, but MYOB research shows that as many as two-thirds of Kiwi companies are holding out. In conjunction with Westpac, it's launching GetOnline.co.nz , a new initiative to make free websites available for all New Zealand businesses for a year.
2012-05-31 09:43:25 // Idealog
// The Idealog Blog
Six months in the making, the CloudCode emerged fully formed at the Cloud Computing Summit in Auckland this week and could spawn similar initiatives around the world.
2012-05-23 09:22:40 // Esther Goh
// The Idealog Blog
Microsoft has quietly opened up its experimental So.cl social networking service to the public – and been met with an underwhelming reaction.
2012-05-22 11:10:25 // Esther Goh
// The Idealog Blog
| 1 comment
As smartphones grow in number and importance, finding good data to back up marketers' understanding of user behaviour is paramount. Enter Google to the rescue with a new project on mobile consumer behaviour: thinkwithgoogle.com/mobileplanet.
2012-05-22 09:44:24 // Esther Goh
// The Idealog Blog
| 5 comments
We've been anxiously awaiting the announcement, and today it came: Spotify is officially available in New Zealand.
2012-05-21 13:03:29 // StopPress Team
// The Idealog Blog
Companies are focusing less on primary corporate websites and New Zealand’s news and media websites are the most engaging.
2012-05-21 10:50:06 // Esther Goh
| 3 comments
Paperless receipts are one of the least evolved aspects of retail, and it's about time things changed, say the duo behind Paperkut.
2012-05-17 17:14:16 // Esther Goh
// The Idealog Blog
| 2 comments
Collaboration is where it's at these days, and fledgling web app Loomio is betting on the trend picking up even more steam going forward.
2012-05-16 09:43:29 // Esther Goh
// The Idealog Blog
How many emails would you send in the course of a normal day? Dozens? Hundreds?
And what exactly happens after you hit send?
2012-05-11 15:16:56 // Esther Goh
// The Idealog Blog
| 1 comment
Getty's hated watermark is no more. At least not in its large, splashy incarnation that made it tough for anyone to get a good look at its images. But R/GA London, Getty Images' new agency, has brought the watermark into the digital age.
2012-05-09 10:56:46 // Hilary Jackson
// The Idealog Blog
There's ever increasing evidence of the positive impact ‘serious’ games can have on health outcomes. And a pioneer in this field is the Sparx video game, created by Kiwi researchers to tackle teenage depression using cognitive behavioural therapy, packaged in a fun and appealing way.
2012-05-09 10:19:46 // Elise Sterback
// The Idealog Blog
Elise Sterback from the BizDojo tries out Donate Your Desktop – blazing the way for social ‘appreneurism’ – for herself.
2012-05-08 17:49:38 // Josh Martin
Frustrated web-junkies rejoice: a new age of ultra-fast downloading, streaming, playing and Facebook-stalking is upon us.
2012-05-08 10:53:27 // StopPress Team
// The Idealog Blog
Yahoo! New Zealand has announced a new awards baby, Digital Stars, which will set out to find and reward the best young media planners and buyers in New Zealand.
2012-05-04 12:40:46 // Simon Pound
// Idealog #39: now
Online store host solution Dremus could be the next Vend-flavoured success story out of Aotearoa.
2012-05-04 12:32:15 // Idealog
// The Idealog Blog
Websites for boutique beer brand Moa and fashion designer Collette Dinnigan have been judged among the best in the world, helping Auckland digital creative agency Gladeye earn a total of five Communicator Awards.
2012-05-04 09:42:36 // Idealog
| 1 comment
Last week a mobile wallet trial in Auckland was announced with certain retailers and the HOP public transport ticketing system, but mobile payments on buses and taxis are already underway in Wellington
2012-05-03 14:41:16 // Esther Goh
// The Idealog Blog
Like many of the consultancies that sprung up in the wake of the social media wave, Social Kiwi has been hands-on helping businesses with their social efforts. But it hopes to increasingly hand over the reins to companies with the launch of Facebook DIY, a tool designed for SMEs to build and manage their own Facebook apps for a small monthly fee.
2012-05-01 13:32:50 // Elise Sterback
// The Idealog Blog
Yet another trio-matching game – but this one is flippin’ cute! The latest in our series with the BizDojo.
2012-05-01 12:10:51
// Idealog #39: interact
| 2 comments
Mixtape.co.nz, the brainchild of media man James Coleman, is harking back to the good old days.
2012-04-30 11:35:30 // Esther Goh
// The Idealog Blog
Bloggers now have another legit free option when it comes to illustrating posts beyond Creative Commons – and it comes courtesy of The Creative Finder, a platform for creative professionals to showcase their design, illustration and photography work and connect with others in the international community.
2012-04-30 09:53:59 // Esther Goh
Instagram's billion-dollar deal with Facebook has been the talk of the town since the news broke earlier this month, with pundits questioning its worth given its youth and lack of revenue. But it reportedly got a hefty leg up thanks to some careful manoeuvring on the part of cofounder and chief executive Kevin Systrom.
2012-04-27 13:20:39 // Idealog
// The Idealog Blog
Positively Wellington Tourism's city advent calendar was a smash hit last year, and it has drawn on those findings to create its latest digital marketing campaign – Welly Cable Chase.
2012-04-27 10:04:11 // Idealog
| 1 comment
TSB Bank's new mobile service incorporates a customisable user interface packed with widgets and Bump technology.
2012-04-26 13:31:13 // Ben Fahy
The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota’s Camry Effect, Xero and DDB/Rapp Tribal for McDonald’s. And they need your votes.
2012-04-24 09:58:48 // Idealog
// The Idealog Blog
Entrepreneur and developer Dan Milward is launching what he calls the world's first cloud-based open source game creator today – Gamefroot.
2012-04-24 09:26:02 // Esther Goh
// The Idealog Blog
Droves of Kiwi tweeps and organisations from the NZ Herald to NZ Music Month have added virtual poppies to their Twitter avatars in honour of the RSA Poppy Day appeal in a movement reminiscent of the Twitter avatar blackout against the Section 92a copyright legislation, albeit with a much more positive spin.
2012-04-23 12:40:58 // Chris Rawson
// Idealog #39: workshop
| 1 comment
Future generations may look upon literary agents and publishing houses as curiously old-fashioned.
2012-04-20 16:20:22 // Josh Martin
// The Idealog Blog
| 1 comment
An app that tracks aftershocks in Canterbury has taken off with users, surprising even its developers.
2012-04-18 10:10:10 // Esther Goh
| 3 comments
"See your wedding through their eyes." That's the slogan used by uSnap.us, winner of the recent Wellington Startup Weekend, which has just launched after three months of R&D work.
2012-04-17 09:28:38 // Idealog
// The Idealog Blog
Auckland War Memorial Museum has embraced social media to great effect and now has a global award under its belt as reward for its efforts.
2012-04-16 17:38:22 // Idealog
PopAR books, which use New Zealand-made software, have taken the grand prize at this year's American International Toy Fair.
2012-04-16 15:01:55 // Alex Gilks
// The Idealog Blog
| 2 comments
Instagram has tapped into something. Obviously. But what gives it aesthetic currency?
2012-04-16 09:42:09 // Idealog
TradeMe and global e-commerce platform ChannelAdvisor have cemented a new relationship that will let online retailers sell their wares directly through the auction site.
2012-04-12 11:13:02 // Josh Martin
// The Idealog Blog
| 7 comments
Donate Your Desktop is combining digital advertising and charitable causes to improve the world – one desktop at a time.
2012-04-11 16:51:23 // Esther Goh
// The Idealog Blog
| 5 comments
A brand new Kiwi-developed app promises to keep taxi drivers honest – so even if your final fare induces a minor panic attack, at least you'll know you weren't ripped off.
2012-04-10 15:12:30 // Josh Martin
// The Idealog Blog
| 3 comments
The saying ‘sharing is caring’ makes up the essence of one Aucklander’s social experiment – a website that gives away goods and services for free.
2012-04-10 15:03:49 // Kaleb Francis
// The Idealog Blog
| 2 comments
If you've been ignoring the rise of e-commerce and social media, it's not too late.
2012-04-10 09:19:10
// The Idealog Blog
The social media strategist behind The Hunger Games’ elaborately planned campaign explains how Lionsgate turned an online fanbase into box office success.
2012-04-04 16:23:15
// The Idealog Blog
"Make this go viral!" commands the client.
Easier said than done. But there are some things you can do to boost the odds.
2012-04-04 10:44:30 // Elise Sterback
// The Idealog Blog
| 1 comment
Pipe up! Air Pipes lets you unleash the sound of history’s most annoying instrument - the bagpipes - on unsuspecting strangers and loved ones alike.
2012-04-02 15:39:22 // Idealog
// The Idealog Blog
This week's Florence + the Machine’s charity gig will be broadcast live on YouTube – and users will be able to personalise their viewing experience through multiple angles and viewpoints throughout the stream.
2012-04-02 14:38:50 // Josh Martin
// The Idealog Blog
Struggling art students, century-old galleries and New York pop-culture historians are all benefiting from Kiwi business 3d Ltd.
2012-03-30 11:36:27 // Idealog
// The Idealog Blog
Fly Buys managed to increase its Facebook fan base ten-fold in December, thanks to an original 1974 Volkswagen Kombi van.
2012-03-29 09:10:57 // Esther Goh
| 2 comments
Australian movie and TV subscription service Quickflix is now in the New Zealand market, and ISPs Slingshot and Orcon will be unmetering the new offering.
2012-03-28 15:22:00 // Alan Hucks
// Idealog #38: workshop
Console games, known as AAA in the industry, are dying, consigned to nostalgic nooks alongside Donkey Kong, C64 tape games and Super Mario.
2012-03-15 09:56:30 // Esther Goh
// The Idealog Blog
Talk of the internet and how it's shaping our society never gets old. To that end, NetHui is back in 2012 – but if you can't make it, the event will also be video-streamed online.
2012-03-13 11:29:23 // Ben Kepes
// The Idealog Blog
| 3 comments
Biz Stone may be big on philanthropy but he failed to captivate SxSW audiences today.
2012-03-12 10:33:14 // Esther Goh
// The Idealog Blog
This year, digital advertising turns 18, and it's come a long way since the blinking banner ads of the early web.
2012-03-09 12:47:20 // Esther Goh
// The Idealog Blog
| 1 comment
From their first incarnations, drawing on video game culture, to Tumblr memes and beyond, the animated GIF has become almost an art form in its own right.
2012-03-08 09:37:32 // Esther Goh
// Idealog #38: workshop
| 7 comments
Geo-tagging, photosharing app Snapr is well placed to carve out a niche in this burgeoning space.
2012-02-28 17:11:40 // Idealog
// The Idealog Blog
The venerable Smithsonian Institute has big plans to digitise its 137 million-piece collection – generating a new archive of 3D-printed models, exhibits, and scientific replicas.
2012-02-22 12:59:05 // Idealog
// The Idealog Blog
The new app economy is all about freemium – the majority of App Store revenue is derived from freemium social and mobile games, with in-game purchases driving sales.
2012-02-17 12:17:29 // Design Daily Team
// The Idealog Blog
The Samoan art forms of Tatau (tattoo) and Tapa (bark cloth) have gone all 2.0 in the hands of Vaimaila Urale, who has created a unique set of digital patterns using basic keyboard characters, motifs and symbols.
2012-02-14 10:22:10 // Esther Goh
Google is disabling its prepaid cards for Google Wallet used in some NFC phones – for now – following the discovery of two hacks that leave users' cash vulnerable.
2012-02-03 10:02:19 // Idealog
Measuring the effectiveness of social media campaigns is something marketers have been grappling with for some time.
According to a survey of more than 700 marketers worldwide, however, a quarter are looking at increases in revenue, while 38 percent count raw increased “likes,” comments and interactions on Facebook.
2012-01-31 11:47:39 // Siobhan Leathley
| 2 comments
As Brancott Estate rolls out a contemporary new look across its entire wine range, it's also releasing a new app bringing together the worlds of wine and entertainment via QR code.
2012-01-27 14:50:19 // Ben Fahy
// The Idealog Blog
| 4 comments
MediaWorks has jumped on the social TV bandwagon with an app, Pluk, that uses audio recognition technology to deliver content from the TV straight to a user’s phone.
2012-01-27 10:54:32 // Esther Goh
// The Idealog Blog
| 2 comments
Wellington company Educa is one of the new wave of startups out to shake up education by improving communication between early childhood providers and parents.
2012-01-25 17:34:59 // Siobhan Leathley
// The Idealog Blog
With government and corporates alike onside, nonprofit Kiwipedia is out to make learning about New Zealand’s animals more fun.
2012-01-19 11:56:02 // Siobhan Leathley
// The Idealog Blog
The recession won’t stop consumers demanding record numbers of smartphones, tablets and wireless technology, according to Deloitte’s Technology, Media and Telecommunications (TMT) Predictions 2012.
2012-01-19 10:43:42 // Siobhan Leathley
// The Idealog Blog
You’ll no longer have to worry about your ticket ending up in the wash with the launch of Ticketek's new mobile ticketing system.
2012-01-17 15:59:46 // Siobhan Leathley
// The Idealog Blog
Daniel Crabtree is working on technology to help fine-tune search engines so they understand what users are actually searching for, and getting attention from Microsoft and Google.
2012-01-11 17:25:11 // Kaleb Francis
// The Idealog Blog
| 9 comments
IntoNow, Shazam, Twitter and YouTube have managed to successfully merge the offline and online worlds.
2011-12-20 12:37:40 // Siobhan Leathley
// The Idealog Blog
The Tintin experience just got even better for fans – HarperCollins Publishers, Weta and Moulinsart have collaborated on an app to let viewers immerse themselves into Hergé's rich fictional world.
2011-12-13 12:59:07 // Idealog
// The Idealog Blog
Ziln is bringing on-demand TV to Sony televisions, marking an expansion into a "full screen lounge room experience".
2011-12-12 09:48:14 // Siobhan Leathley
// The Idealog Blog
TelstraClear head Allan Freeth says telcos must move toward providing tailored services as the data explosion gains momentum.
2011-12-09 16:00:28 // Idealog
// The Idealog Blog
Facebook has captured the hearts (and time) of Kiwis – but MySpace has disappeared off our radars completely.
2011-11-29 10:12:06 // Esther Goh
// The Idealog Blog
| 2 comments
It doesn’t matter how fast technology advances – there’s always someone at the end with a hand on the cable, according to Mike Walsh.
2011-11-24 10:17:50 // Idealog
Brands have been swift to embrace Google+, but the fledgling social network has a long way to go to catch up to Facebook.
2011-11-22 15:57:30 // Esther Goh
| 1 comment
Marketing honchos are "drowning in data" and feel ill-equipped to deal with the volume of information available through social platforms today, an IBM study shows.
2011-11-17 15:08:52 // Ben Fahy
Tempting Gen Ys back to Aotearoa for some backpacking with Storiesbeatstuff.com is the driving force behind Tourism New Zealand's newest work, something agency Contagion believes is “possibly the largest social media campaign a New Zealand agency has produced”.
2011-11-16 15:19:33 // David MacGregor
// Idealog #36: workshop
| 3 comments
Smartphones are no longer just for the upwardly mobile – and if you haven't figured out how to use them to your advantage, you need your head read.
2011-11-09 13:29:54 // Esther Goh
// The Idealog Blog
Translating Hergè's iconic panels onto the big screen was most definitely not a task for the faint of heart. And if you're curious to find out just what went into it, AnimFX will be presenting the ‘making-of’ ahead of the New Zealand release of The Adventures of Tintin in December.
2011-11-08 12:07:59 // Idealog
// The Idealog Blog
After the week from hell – the redesigned Google Reader, Gmail's makeover and a hastily pulled Gmail app for iOS, Google could sure use a winner.
2011-11-07 13:33:20 // Nick Churchouse
// The Idealog Blog
| 2 comments
Local startup uSnap.us, which provides a mobile and web application for guest-sourcing wedding photos, has been crowned winner at Startup Weekend Wellington.
2011-11-04 10:10:02 // StopPress Team
Capitalising on the mobile and online movement, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps.
2011-11-03 14:16:07 // Ben Fahy
// The Idealog Blog
TVNZ is out to reproduce the success of interactive, digital Emmy award-winning, Ondemand-only show Reservoir Hill with a follow-up along similar lines: a new spoof comedy show called Auckland Daze.
2011-11-02 16:03:18 // Esther Goh
// Idealog #36: workshop
| 1 comment
Your phone is already your calendar, your camera and more – and soon it could be your wallet, too.
2011-11-01 15:13:20 // Cath Winks
| 2 comments
The Herald’s TimeOut section has been reinvented as an interactive print product, leading APN to claim to be the first New Zealand publisher to launch an augmented reality app.
2011-10-28 13:44:43 // Esther Goh
// The Idealog Blog
| 1 comment
Injecting a bit of spice into the average Kiwi’s limited cooking repertoire is the aim of Fast, Fresh & Tasty, a new iPhone app launched today.
2011-10-27 21:59:31 // Kaleb Francis
// The Idealog Blog
| 1 comment
Brands are like people – and people want to socialise. So listen first, and respond last.
2011-10-26 17:35:54 // Idealog
// The Idealog Blog
Great things can happen at the intersection of data and technology - like this dashboard that pulls in core UN population data and trends into a digestible digital format.
2011-10-25 10:02:38 // Idealog
Telecom, Vodafone and 2degrees have reached an agreement to let customers to purchase apps and digital content on their cell phone and have it charged to their phone bill.
2011-10-21 10:41:22 // Cath Winks
Blind WeekThe Royal New Zealand Foundation of the Blind has launched a new online collection tool for its Blind Week appeal (October 25-31), making it the first charity in New Zealand to do so.
2011-10-20 09:15:55 // Ben Fahy
Vodafone has launched an augmented reality application to celebrate its sponsorship of the Vodafone New Zealand Music Awards in what it says is “the first large-scale AR application of its kind” in the country.
2011-10-19 18:01:44 // Esther Goh
// The Idealog Blog
Gamification may be the new buzzword in digital marketing, but if you're hoping to ride the merry wave to the top, it pays to do your homework.
2011-10-19 16:10:18 // Idealog
// The Idealog Blog
| 1 comment
Telecom is upping its creative cred with a new online collaboration with an eclectic group of Kiwis including Huffer founder Steve Dunstan, internationally acclaimed hairstylist Richard Kavanagh and up-and-coming musicians Junica and Zowie.
2011-10-19 15:20:12 // Cath Winks
// The Idealog Blog
Echoing the All Blacks’ heroics over the weekend, New Zealand’s Brandspank has walked away with a respectable bit of recognition at this week’s Australasian PROMAX awards.
2011-10-18 10:10:32 // Idealog
// The Idealog Blog
The interwebs is a veritable playground for the digitally-inclined, many of whom were tapped by the Australia and New Zealand Internet Awards last night for standout online initiatives that make our virtual and real lives a little bit better.
2011-10-11 09:18:26 // Idealog
// The Idealog Blog
Should you long for gold-plated wisdom in spades, MSN's Digital Marketing Summit next month promises to offer a fresh range of talking heads.
2011-10-10 15:46:15 // Esther Goh
// The Idealog Blog
| 1 comment
How long does it take for John Paulson to earn my annual income?
Less time than it takes to get to work in the morning, apparently.
2011-10-06 11:27:15 // Esther Goh
// The Idealog Blog
| 3 comments
In a first for New Zealand, Farmers has launched a groundbreaking fully interactive product catalogue, which it says customers have embraced wholeheartedly.
2011-10-04 14:08:13 // Ben Fahy
Following on from its Creating Futures rebrand, ASB is taking a step in a slightly different direction with the launch of its new ‘Experience ASB’ campaign over the weekend.
2011-10-03 16:46:01 // Esther Goh
// The Idealog Blog
Data is great, but it's infinitely more powerful when distilled and given purpose than in its raw form.
Need proof? The Mix and Mash competition is brimming with creative mashups, in app, video and image form.
2011-10-03 09:57:24 // Brigid Gallagher
// The Idealog Blog
GeoCities is being 'excavated' and preserved, revisualised as a city map with neighbourhoods and property sites.
2011-09-30 10:45:45 // Esther Goh
// The Idealog Blog
While we generally start off the morning on the right foot, a new study has used millions of tweets from around the world to determine that our collective moods deteriorate over the course of a day, using software that Kiwis helped to develop.
2011-09-27 13:23:28 // Ben Fahy
// The Idealog Blog
| 1 comment
The two good eggs behind Campermate embarked on a road trip with 60 kg of bacon to promote their free app for freedom campers.
2011-09-27 09:58:57 // Peter Kerr
// The Idealog Blog
The main message from the Rutherford Innovation Showcase Digital Content Forum was that some weightless exports have a fair bit of profit margin attached.
2011-09-26 17:40:28 // Idealog
Trading cards are getting the Web 2.0 treatment in GrabOne’s first Facebook app, featuring 30 collectable cards emblazoned with the brand's aqua fan-created mascot, Gimme.
2011-09-22 14:35:25 // Ben Fahy
Kiwi app Snapr's photo sharing game, Capture the Flag, has captured the attention of some major Kiwi brands. Will it capture consumers?
2011-09-22 09:34:06 // Sarah Robson
// The Idealog Blog
| 2 comments
A Kiwi web application has hit the big time, with one of the most widely read CMS blogs naming Contegro as a new entrant on its Top 30 content management systems list.
2011-09-21 15:12:03 // Lisa Arthur
// The Idealog Blog
Digital media is all about marketing to a highly segmented audience. But better consumer engagement takes work
2011-09-19 17:14:05 // Esther Goh
// The Idealog Blog
Two Kiwis are behind what has been dubbed an 'eBay for science', an online marketplace that connects scientists to other institutions with the equipment and means to carry out experiments that their own universities do not have.
2011-09-16 09:51:05 // Esther Goh
Kiwi gaming companies need a "piece of the action", according to the government, and online game developer SmallWorlds will be even better placed to capitalise on the fast-growing space with a $1.8 million cash injection.
2011-09-13 13:48:38 // Brad McEvoy
// The Idealog Blog
| 2 comments
We need a service that automatically synchronises data across all of your devices, and also houses that data in the web where it can be accessed anytime
2011-09-12 10:18:28 // Idealog
From microsites to virtual memorial walls, the media is marking the 10th anniversary of 9/11 with all that digital technology has to offer.
2011-09-06 10:30:19 // Idealog
// The Idealog Blog
Information is everywhere. And if the New York Times has its way, that includes in the bathroom while you're brushing your teeth or washing your face.
2011-09-06 09:09:09 // Ben Fahy
// The Idealog Blog
| 1 comment
When it comes to making successful branded apps, there are generally two rules: either make it useful or give it some novelty value. And, if possible, combine elements of both.
2011-09-02 09:35:18 // Esther Goh
| 1 comment
A group of key players in the local cloud computing industry wants to develop a voluntary code of practice.
2011-08-30 16:37:44 // StopPress Team
// The Idealog Blog
Universal McCann’s Maybelline Baby Lips campaign has taken out the second quarter of Yahoo! New Zealand’s Digital Strategy Award.
2011-08-29 10:00:10 // Brad McEvoy
// The Idealog Blog
| 3 comments
Taking Word and Excel files away from the average office worker and replacing them with some sort of online representation would be like taking guns away from Charlton Heston's "cold dead hands".
2011-08-26 17:06:55 // Esther Goh
// The Idealog Blog
Wellington has won an international bid to host the 2012 Digital Earth Summit, which mayor Celia Wade-Brown says ties in perfectly with the city's bid to be recognised as a ‘creative digital capital’.
2011-08-25 10:01:38 // Esther Goh
| 5 comments
"Ten or twenty years from now it will be absurd to think of creating a book without a Booktrack, it’ll be like creating a movie with no sound," says Derek Handley.
2011-08-24 15:45:39 // David MacGregor
// Idealog #35: workshop
David MacGregor took a front row seat at the Ministry of Science and Innovation’s conference UX11.
2011-08-24 13:58:08 // Idealog
// The Idealog Blog
Snow enthusiasts: how would real-time detailed stats on your ski and board runs help you sharpen those moves?
2011-08-24 10:51:32 // Ben Fahy
Direct and digital specialist Affinity ID has a proud history of boxing above its weight – both in its home market and internationally.
2011-08-24 10:47:04 // Ben Fahy
Online spending always seems to be on the up every time the IAB releases its quarterly year-on-year ad revenue reports and figures released for Q2 are no exception.
2011-08-15 12:26:57 // Idealog
Banking underdog Kiwibank has launched its latest attack on the big players with an interactive experience that exhorts users to "leave all your bad banking experiences behind".
2011-08-11 14:19:00 // Esther Goh
While eDay was a good start to getting on top of our electronic waste, expanding our network of recycling facilities and creating an everyday solution for households is the next step.
2011-07-13 14:11:59 // Michael Moore-Jones
// The Idealog Blog
| 1 comment
Through design, let's try to become the country with the highest level of digital literacy worldwide.
2011-06-29 16:45:12 // Idealog
We may be in a period of “space exploration”, with CIOs and their staff as the “astronauts” leading the way into a new digital age. But we don’t have the skills and resources yet to deal with all this data. And just how private is our information, anyway?
2010-11-23 13:30:40 // Deirdre Robert
// The Idealog Blog
| 4 comments
While iPhones and the like have burst onto the mobile scene, for those involved in designing the apps associated with the smartphone world, an explosion of app designers wouldn’t go astray. The shortage is particularly noticeable in New Zealand and for Brett Hancock—founder of digital design company Born Digital—finding designers has proved a real struggle. When the company recently put an ad on Seek for a full time iPhone developer, only one lonesome response was received over an entire month.
2010-11-19 15:18:33 // Deirdre Robert
// The Idealog Blog
| 2 comments
While iPhones and the like have burst onto the mobile scene, for those involved in designing the apps associated with the smartphone world, an explosion of app designers would be greatly appreciated, thank you very much. The shortage is particularly noticeable in New Zealand and for Brett Hancock—founder of digital design company Born Digital—finding designers has proved a real struggle. When the company recently put an ad on Seek for a full time iPhone developer, only one lonesome response was received over an entire month.
