2011-09-06 11:32:44
// The Idealog Blog
| 1 comment
The agri-technology sector doesn’t ordinarily conjure up associations of top brand design, but Dow Design is feeling pretty chuffed with its efforts to re-brand argi-technology brand, Stafix. It’s out with the bright yellow lettering on a green background of old and in with a simpler green on white look that creates “in-store standout”. And, following research into what farmers deem to be a universal symbol of power and strength, apparently you can’t go past ‘High Noon’ the red Angus bull.
2011-06-27 12:54:19 // Design Daily Team
// The Idealog Blog
NZTE’s Better By Design programme has produced some outstanding results when it comes to transforming businesses. Engineering company Milmeq, formerly known as Realcold Milmech group, is one of the more recent benefactors of the programme, undergoing a complete visual identity and name change at the hands of Dow Design.
2011-04-20 08:00:00 // Design Daily Team
// The Idealog Blog
While it won’t help fix the most annoying part about hosiery—indiscriminate holes appearing all over the place—Columbine has farewelled its more than 20-year-old look and opted for a visual makeover in a bid to “modernise the Columbine image”.Dow Design is behind the new logo and branding, which appears to be bolder than its predecessor's more subtle offering, though Columbine's traditional black and gold colours are retained.
2011-02-10 11:17:52 // Design Daily Team
// The Idealog Blog
| 5 comments
Former Designworks account director Trudy Hunt has jumped ship to take on the role of account director at Dow Design, where she’ll be working on accounts for Fonterra, Tegel and Milmeq.
2010-12-07 12:27:53 // Design Daily Team
// The Idealog Blog
| 4 comments
With a penchant for designing through stories, Dow Design is at it again, this time giving meat brand Hellers a nostalgic makeover, complete with a new logo.
2010-10-22 12:46:45 // Design Daily Team
// The Idealog Blog
It’s been 50 years and counting for beer brand DB Export, and to spruce up the brand half a century on, DB has enlisted the creative hands of Dow Design, who has added a touch of nostalgia to the family of beers.
2010-07-12 11:26:10 // Design Daily Team
// The Idealog Blog
Anna Fisher, the former client service director at Designworks, has joined the Dow Design team as account director.
