2012-05-09 10:56:46 // Hilary Jackson
// The Idealog Blog
There's ever increasing evidence of the positive impact ‘serious’ games can have on health outcomes. And a pioneer in this field is the Sparx video game, created by Kiwi researchers to tackle teenage depression using cognitive behavioural therapy, packaged in a fun and appealing way.
2011-10-19 18:01:44 // Esther Goh
// The Idealog Blog
Gamification may be the new buzzword in digital marketing, but if you're hoping to ride the merry wave to the top, it pays to do your homework.
2011-10-19 11:15:19 // Esther Goh
// The Idealog Blog
| 1 comment
Soft-launching a game in New Zealand is a strategic move for game developers Hidden Variable Studios.
2011-10-13 11:34:12 // Esther Goh
// The Idealog Blog
| 8 comments
Feeling lucky? Win free entry to Social Media Club Auckland on Tuesday, where clever clogs from SmallWorlds, Microsoft, Snapr and more will gather to discuss all things gamification.
