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Idealog—in the ideas business

  • Out of our minds

    2010-10-07 06:00:00 // // Idealog #29: features | 1 comment
    Companies used to merely yell at us: buy this! Now they want to know what’s inside our heads (and a hand with their marketing, please). But Jehan Casinader sounds a warning—most brands just aren’t worth the conversation.