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Idealog—in the ideas business

  • More companies boycott APP after Greenpeace throws up unsavoury findings

    2012-05-07 09:04:37 // // The Idealog Blog
    Danone has joined the likes of Xerox, Adidas, Kraft, Nestle and Unilever in resolving to boycott Asia Pulp and Paper (APP), an international conglomerate accused of being involved with illegal logging in Indonesia.
  • The Rainbow Warrior, take three

    2012-02-07 16:39:58 // // The Idealog Blog
    The Rainbow Warrior is back – and it's cooler and greener than ever.
  • Greenpeace unleashes potent multi-platform protest

    2011-12-16 14:25:09 // | 2 comments
    Powerful, emotive and starkly original, Publicis Mojo‘s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR, incorporating everything from pop-up art galleries to support from Radiohead.
  • Bad tuna, bad. Sealord’s new logo gets complimented in one breath while its fishing practices get butchered in another

    2011-08-30 12:00:01 // // The Idealog Blog | 1 comment
    When Sealord unveiled its new logo in May this year, feedback wasn’t overly kind, with more than a few comments suggesting the company should instead focus on improving its sustainability credentials. Fastforward to July and the company was busy championing its deal to supply McDonald's restaurants in Europe with Marine Stewardship Council certified hoki fish from New Zealand. But try as it might to churn out the positive PR, Sealord’s ocean practices are never far from the limelight, especially when Greenpeace is keeping a close eye on developments. The organisation yesterday launched a massive outdoor subvertising campaign in Auckland to expose Sealord’s sale of tuna caught using destructive fishing methods. The campaign includes posters and banners that feature the new Sealord logo along with the words ‘Nice Logo. Bad Tuna’.
  • Kiwi brand Cottonsoft allegedly toilet papering its way to deforestation—updated

    2011-08-23 11:44:00 // // The Idealog Blog
    Take one quick look at the Asia Pulp & Paper website and you’ll be greeted by a company that champions its sustainability and CSR initiatives. But the global company, who also owns New Zealand-based company Cottonsoft, has been embroiled in sustainability hypocrisy as of late with claims by numerous groups it is wiping out the habitat of the endangered Sumatran tiger in Indonesia. Groups including Greenpeace, the Green Party and WWF-New Zealand are all speaking out and even The Warehouse has suspended orders of Cottonsoft toilet rolls, pending further investigation into the claims. But Cottonsoft is describing the allegations as "factually inaccurate and groundless".
  • New global report shows it’s out with the dirty and in with the cleaner renewables

    2011-06-24 09:20:21 // // The Idealog Blog
    From the late 1990s onwards, it seems wind and solar installations grew faster than any other power plant technology across the world. To put that into perspective, that’s about 430,000 MW total installed capacity between 2000 and 2010. That’s the good news according to a new report from Greenpeace, 'The Silent Energy Revolution: 20 Years in the Making'. But the organisation is at the same time cautious about the news, saying it in no way signals the end of fossil fuel-based power generation.