2011-07-25 16:31:59 // Vincent Heeringa
// Idealog #33: workshop
At least that way the authors could be forgiven for dressing up the mundane as something “amazing”, “unprecedented” and always needing a capital T and L.
2011-07-05 09:00:00
// Idealog #33: innovate
Too many business people still think of a commercial brand as something you slap on at the end of the process. But what are customers going to pay you those extra dollars for?
2011-07-04 07:30:00 // Andy Kenworthy
// Idealog #33: innovate
The first thing you should do if you think you have a good idea: check that it's actually a new one.
2011-07-03 12:00:00 // Andy Kenworthy
// Idealog #33: innovate
The people with the money need to believe in your idea, but not necessarily the way you do.
2011-07-01 10:00:00 // Andy Kenworthy
// Idealog #33: innovate
| 1 comment
Creating a culture of innovation through leadership means listening to other people's ideas, too.
2011-06-30 10:00:00 // Andy Kenworthy
// Idealog #33: innovate
Last year Idealog published Cash for Ideas—The Idealog Guide to Commercialising Your Ideas. In its pages we brought together an expert panel from six of the top innovation support firms in the country. We enjoyed it so much, and learned so much, that we are doing it again.
2011-06-29 10:00:00 // Dwight Whitney
// Idealog #33: now
The year was 1997. IT and electrical savant John Hansen and family were celebrating his daughter’s graduation
at a fancy Auckland restaurant—and the service was rubbish. Chaotic and slow, the wait staff and kitchen were
disorganised and exasperated. While waiting, the family joined forces to redesign the ordering system on a napkin.
2011-06-28 11:48:21 // Vincent Heeringa
// Idealog #33: now
TelstraClear boss Allan Freeth has led a vocal campaign against the government’s $1.5 billion ultrafast broadband initiative. Now he’s got the industry to follow his lead. So what’s the big problem?
2011-06-10 14:57:56
// Idealog #33: innovate
Home enthusiasts, companies and clubs can now make the freshest draft beer on the planet thanks to Nanobrewing Ltd.
2011-06-10 06:00:00 // Kris Herbert
// Idealog #33: features
| 1 comment
Kate Bezar rejected all the rules of business and made up her own rules about publishing to create the ‘mook’ — a magazine/book hybrid that’s as inspirational as its subject matter. By Kris Herbert.
2011-06-09 09:16:49 // Matt Monk
// Idealog #33: now
Ben Stenbeck does what boys only dream about: drawing comics for US publishers like Marvel and Dark Horse. The Auckland-based artist tracks his own journey
2011-06-01 09:53:17 // Jude Smith
// Idealog #33: now
| 1 comment
From experiments he begun as a schoolboy, electrical engineer Carlos Van Camp has created a world-leading visual spectacular using high-voltage machines he develops in Auckland.
2011-02-17 12:29:08 // Rebekah White
// Idealog #31: features
| 2 comments
The long summer days, the idle time,
friends, a change of pace—it’s the perfect
time to think up new ideas for the New Year.
To get you started, we talk with some of
New Zealand’s most serially creative ideas
people. By Rebekah White
2011-01-19 23:13:08 // Hadyn Green
// Idealog #31: features
| 4 comments
There’s nothing quite like Webstock.
Perhaps that’s because it runs counter
to everything the experts said a Kiwi web
conference should be. By Haydn Green
2010-12-09 19:53:17 // Mitchell Hall
// Idealog #30: features
Middle management in a large Connecticut bakery wasn't Helen Klisser During's dream job, but she knew what she was doing—priming for her return to Godzone and her parent's company, Vogel's. But when Vogel's was suddenly sold, she reinvented her future as curator and art advisor to New York's elite. By Mitchell Hall.
2010-10-20 17:34:08 // Su Yin Khoo
// Idealog #29: workshop
Ray Avery's memoir is an honest-to-goodness tale about how with the right attitude, a worthy goal and good friends, you can make a real difference.
2010-09-17 10:22:33 // Martyn Pepperell
// Idealog #29: now
| 2 comments
Paint parties—imagine dumping litres of fluorescent paint on a rave—are selling out nationwide, thanks to the Facebook factor
2010-09-03 15:05:26 // Dwight Whitney
// Idealog #29: export
It’s marvellous that Harvey Keitel likes our beer and the world is gaga over Middle Earth, but are such accolades enough to shore up your particular exporting reputation?
2010-09-03 15:05:26 // Dwight Whitney
// Idealog #29: export
Trouble at the mill with your licensee partner? If your intellectual property (IP) and other crucial elements to your business weren’t properly protected at the front end of the process, you may well be up the proverbial creek without any recourse.
2010-07-29 00:04:12 // James Hurman
// Idealog #28: features
Adman James Hurman knows what it’s like to be branded a plagiarist—and why we're so quick to believe that a ‘fresh’ idea is actually a cheap rip-off. Why, then, do so many ideas emerge at the same time from different places?
2010-07-14 14:00:19 // Jason Smith
// Idealog #28: workshop
Innovation in New Zealand is on the decline. It's time to ask: do we really value new ideas?
2010-06-17 12:52:15 // Mitchell Hall
// Idealog #27: features
| 5 comments
The world’s biggest companies have a new strategy: outsourcing innovation. At the forefront of this new industry
is the founder of New York-based Fahrenheit 212, Geoff Vuleta from Timaru.
2010-05-31 09:57:54 // Vincent Heeringa
// Idealog #27: workshop
| 1 comment
Lord Robert Winston, scientist, broadcaster, writer, is brilliant, erudite and charming. So his book, Bad Ideas?, should be terrific.
2010-05-24 10:55:13 // Paul Reynolds
// Idealog #27: workshop
| 1 comment
Kiwi history and art, with a detour through British science and American politics.
2010-02-15 10:41:07 // James Hurman
// The Idealog Blog
| 2 comments
Many of the speakers at TED touch on their lack of education or conventional intelligence. But there's one thing they all have in common.
2010-02-15 08:31:52 // James Hurman
// The Idealog Blog
Today we heard from Sergey Brin, Bill Gates, David Rockwell, Natalie Merchant, David Byrne and Chris Anderson (the Wired one, not the TED one), yet despite such an auspicious roster, the ‘wow’ moment today came from a humbler corner.
2010-02-11 18:29:16 // James Hurman
// The Idealog Blog
It’s bloody difficult to choose a standout from the 18 speakers and performers we experienced at the first day of TED’s 2010 event, themed ‘What the world needs now’. But here’s the biggest collective ‘wow’ and the quote of the day.
2010-01-27 12:49:27 // Matt Cooney
// The Idealog Blog
It’s one thing knowing where the nearest pizza joint is ... but when augmented reality has becomes the norm, it’s going to get intense. Witness this concept video, complete with mode switches, Basic Life Skills tuition and even computer-assisted encouragement for those whose self-image needs some augmentation too.
2010-01-05 09:44:28 // Matt Cooney
// The Idealog Blog
A bit of wood, a battery and a switch, and you practically have a sentient machine. Just the thing to get the thought process restarted for the new year.
2009-12-11 11:09:23 // Andy Kenworthy
// Idealog #25: guide
Why is a low-end Lexus more sought after than a top-of-the-line Toyota, given they are made by the same people? Why do you feel all international and summery when you drink Sol and staunch when you drink Lion Red? It’s because everybody judges a book by its cover.
2009-12-11 09:58:45 // Mike Brown & Natasha Lampard
// Idealog #25: interact
| 1 comment
Webstock 2010 is nearly upon us. Webstock’s senior VPs reflect on past glories—and those yet to come.
2009-12-08 14:09:12 // Andy Kenworthy
// Idealog #25: guide
The first thing to get clear in your mind about the innovation and ideation process is that it is a process, and one you should consciously control.
2009-12-04 12:44:07 // Julie Starr
// Idealog #24: features
| 1 comment
In a Wellington corridor, Nat Torkington laid down a challenge—and sparked a small revolution. Julie Starr reveals how a loose collection of determined Kiwi innovators are using public data to change the ways that politicians, public servants, companies and people communicate. But is the country ready? Plus streetwise and now open.
2009-11-13 09:32:40 // Florence Noble
// Idealog #24: features
When Jaquie Brown frets on television about the shape of her head, she has Gerard Johnstone to thank. The writer, director and editor of The Jaquie Brown Diaries spends much of his time plotting his star’s most uncomfortable adventures—and the rest getting them to air. Florence Noble—part of the new series cast—tracks his journey from stunt school drop-out to creating our funniest sitcom.
2009-09-11 10:02:11 // Matt Suddain
// Idealog #23: features
It’s 30 years since the release of the Sony Walkman. Matt Suddain tracks the evolution of portable music—and the complaints of those who wish it would go away.
2006-12-14 01:00:00 // Matt Cooney
// Idealog #7: features
| 4 comments
Josef Roberts turned Red Bull, a little-known energy drink with legal problems, into a pop phenomenon in New Zealand and Australia—and made millions in the process. He talks exclusively to Idealog about guerilla marketing, taking on the big boys, life after the Big Deal, and the down-home Kiwi company he plans to build into a global superbrand. By Matt Cooney
