2011-02-17 10:14:23 // Design Daily Team
// The Idealog Blog
Speaking at last year's NZTE Better by Design CEO Summit, watch as IDEO human factors specialist and multidisciplinary designer Ingrid Fetell discusses the importance of integrating culture into the design process. Story telling, she says, is the cross-cultural currency of design.
2010-11-25 11:28:46 // Deirdre Robert
// The Idealog Blog
ngrid Fetell is a human factors specialist at design and innovation consulting firm IDEO. In a nutshell, her job is to bring human-centred thinking to design challenges in a wide range of industries. She’s big on design and delight—in other words, how design can create positive emotion. We caught up with her on her recent visit to Enzed as part of the NZTE Better By Design CEO summit, where she spoke to the audience about factoring culture into the design process. She tells us why she’s drawn to design as a change agent and shares her favourite Kiwi designs.
