Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

  • John Key, you are wrong

    2011-11-23 18:54:47 // // The Idealog Blog | 27 comments
    I have voted National or Act all my life, but the search warrants disgust me so much I'm making a protest vote.
  • New Zealand’s 100% Pure brand gets flamed by BBC

    2011-05-11 11:32:34 //
    For over ten years now, Tourism New Zealand’s 100% Pure New Zealand campaign has been a staple brand for marketing New Zealand to the world. But whether we ought to be laying such a pure claim at all has come under fire on many occasions, most recently on BBC programme Hardtalk where John Key was left sweating after host Stephen Sackur put some tough questions to the Prime Minister about the clean and green image on which New Zealand prides itself.