2011-07-15 11:34:23 // Deirdre Robert
// The Idealog Blog
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In a move that draws parallels with the Radio Network’s recent Classic Hits’ station brand shift, MediaWorks’ More FM has also been busy on the refresh front, unveiling a new look that features a spotted logo and the positioning phrase: “Live it. Love it. Sing it.” According to More FM Network programme director Ande Macpherson, who joined the station in February to help reconnect the brand to its core values, there’s been a disconnect with what More FM actually stood for.
2011-06-29 10:13:44 // Deirdre Robert
// The Idealog Blog
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Over the past 18 months adult contemporary music radio station Classic Hits has been the subject of a significant shake up in terms of its musical, advertising and dj line-up. And with those changes now firmly in place, the station has rounded off its makeover with a new logo that’s actually a significant departure from its green and red predecessor that’s been in place since 1993.
2011-06-21 08:00:00 // Deirdre Robert
// The Idealog Blog
The answer to that question remains elusive, but that's the whole point behind what is being called the “greatest creativity challenge in history”.
2011-05-25 10:44:36 // Design Daily Team
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There’s something about logos that seems to spike people’s interest. The recently launched Z Energy logo is testament to that and now it’s the turn of Sealord to show off its new corporate identity, unveiling it at the annual Maori Fisheries Conference in Nelson on Monday.
2011-05-13 11:29:25 // Deirdre Robert
// The Idealog Blog
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Rebranding exercises tend to receive a lot of heat when they’re finally made public, and this couldn’t be more true of Z Energy, the new petrol stations being unveiled across the country in place of the old branded Shell stations.
2011-04-15 10:22:52 // Design Daily Team
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There’s no time wasted in the ICC Cricket World Cup, when it comes to branding at least. As the 2011 World Cup in Mumbai drew to a close recently, the design for the 2015 ICC Cricket World Cup logo was unveiled, revealing cultural references that pay homage to New Zealand and Australia, who will be co-hosting the 2015 event.
2011-03-09 16:02:18 // Design Daily Team
// The Idealog Blog
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Labour has unveiled its brand new logo, revealing a stripped back, cleaner, all-red design, complete with a stereotypical Kiwi fern. And after a fair bit of digging and probing, we can reveal the creative buffs behind the new design are advertising agency Barnes, Catmur & Friends. But unlike politicians, getting a straight answer from the agency was easy. The logo may be new, but its tightly linked to the Labour of old. And by old, we mean 1930s old.
2011-03-02 10:01:43 // Design Daily Team
// The Idealog Blog
Mixing it up for you today, check out these very convincing logo mashups by Brazilian graphic designer Mario Amaya.
2011-02-10 11:09:12 // Design Daily Team
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Dodgy Tim Southee cricket scandal aside, with the 2011 Cricket World Cup opening ceremony kicking off in exactly one week’s time, now seems like a good time to take a look back at the changing Cricket World Cup logo.
2011-01-14 09:43:11 // Deirdre Robert
// The Idealog Blog
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Starbucks has unveiled its brand spanking new logo and the biggest surprise looks to be the decision to entirely remove the ‘Starbucks coffee’ wording. While the words may have vanished, the logo retains its mermaid centrepiece, or as Starbucks chief executive Howard Schultz refers to her as, the “siren”. But not everyone is singing the same tune when it comes to giving the rebrand the thumbs up.
2011-01-13 12:50:40 // Deirdre Robert
// The Idealog Blog
| 2 comments
Taking stock of the evolution of its brand was the main instigator behind Media Design School’s bright and explosive logo makeover—making for quite the departure from its former black and white identity. With the old logo remaining unchanged for over 10 years, the progression to the new logo undertook a very collaborative journey.
2010-10-15 17:00:22 // Design Daily Team
// The Idealog Blog :: The Idealist
Read as Vanity Fair’s Juli Weiner comically sums up what has been a manic week for Gap clothing company, after its new logo received a stupendous amount of backlash. With all the ensuing fuss that followed the re-design, it looks like it’s back to square one for Gap, with the re-adoption of the original logo. As Weiner summarises, “The new Gap logo is survived by its antagonistic Twitter feed and a dozen failed branding strategies slide shows, in which it will be archived in the annals of history. To heaven, the Helvetica now ascends.”
2010-10-08 13:36:35 // Deirdre Robert
// The Idealog Blog
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The process of makeovers isn’t always pretty, as the plethora of road cones that have littered the surrounding streets of Eden Park during its redevelopment are testament too. But while it may have not been such a pretty affair on the outside, inside it’s a different story, as those attending the unveiling of the new look park this Sunday will see. The makeover includes a new look ground and revitalised logo, all set to “put on a distinctively New Zealand face” for the half a million visitors expected to visit the park over the course of the Rugby World Cup.
2010-09-29 10:41:37 // Design Daily Team
// The Idealog Blog
It’s an iconic space that has seen its fare share of big name events, including a number of FA Cup finals, the 1948 Summer Olympics and even Live Aid. In 2000, the old Wembley stadium was demolished to make way for the new stadium which wasn’t completed until 2007. Three years on and the stadium is gearing up for the next stage in its development by unveiling a new brand identity.
2010-08-25 10:26:06 // Ben Fahy
// The Idealog Blog :: The Idealist
It was less than two years ago that BNZ released its cute, fluffy, cloud-like logo into the wild. Some thought it was fresh, different and looked like toothpaste. Others thought it was too fresh, too different and too toothpastey and, therefore, lacked history and gravitas. And it seems the BNZ brand boffins agreed with the latter, because it’s gone back to its astronomical roots and changed its logo again, adding the classic Southern Cross back in, reducing the fluffiness and chopping that cheeky vestigial tail off the B. Ben Fahy of StopPress fame finds out what’s behind the redesign.
2010-06-25 13:39:24 // Michael Johnson
// The Idealog Blog
In his thought of the week, Michael Johnson, creative director of design company Johnson Banks, talks about the transition over the years from a silo system of design to the modern day DIY designer. And as he explains, the creative outlets are vast.
