2010-08-04 12:04:06 // Simon Young
// Idealog #28: workshop
| 3 comments
Cars have been sold the same way for decades. It's time for a grand experiment.
2010-07-27 12:25:42 // Vicki Holder
// The Idealog Blog
| 1 comment
Driving upside down along the second floor roof-top of the Mini Garage, a bright red Mini is turning heads in the heart of Ponsonby. The car appears to defy the forces of gravity. But it’s really just a 160kg fibreglass shell that the BMW designers in Germany have created to draw attention to this fun, lifestyle brand.
