Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

  • What's in a name? Quite a lot, apparently

    2011-06-27 12:54:19 // // The Idealog Blog
    NZTE’s Better By Design programme has produced some outstanding results when it comes to transforming businesses. Engineering company Milmeq, formerly known as Realcold Milmech group, is one of the more recent benefactors of the programme, undergoing a complete visual identity and name change at the hands of Dow Design.
  • Marty Neumeier on the designful company

    2011-03-10 09:54:17 // // The Idealog Blog
    As the director of transformation at brand marketing agency Liquid, Marty Neumeier is a recognised thought leader in brand strategy, innovation, and design. He’s on a mission to ‘incite business revolution by unleashing the power of design thinking.’ Watch as he unleashes his mission at the NZTE Better by Design CEO summit.
  • Dick Powell on why you need to look—not see

    2011-02-23 09:59:17 // // The Idealog Blog
    It’s not hard to come up with good ideas. As a designer, the challenge is in building a belief within yourself that you can make the idea work. So says Dick Powell, chairman of global creative, design and advertising organisation D&AD. Speaking at the NZTE Better by Design CEO Summit, he discuses the strong link between design and innovation.
  • Patchy sales

    2010-12-01 10:35:42 // // Idealog #30: now
    Pumpkin Patch is the Kiwi exporter of the year. Here’s how, and what’s next.
  • Overseas Experience

    2010-12-01 10:35:17 // Idealog #30: now
    While Pumpkin Patch won Supreme Award for International Business at the New Zealand International Business Awards 2010, it wasn’t the only Kiwi company feted on Oct 13. The awards celebrate New Zealand business success worldwide and recognise professional excellence and innovative practice, so here are the winners in each of the categories
  • Weekly Chew: IDEO multidisciplinary designer Ingrid Fetell on design’s ability to make tangible our thoughts, hopes and emotions

    2010-11-25 11:28:46 // // The Idealog Blog
    ngrid Fetell is a human factors specialist at design and innovation consulting firm IDEO. In a nutshell, her job is to bring human-centred thinking to design challenges in a wide range of industries. She’s big on design and delight—in other words, how design can create positive emotion. We caught up with her on her recent visit to Enzed as part of the NZTE Better By Design CEO summit, where she spoke to the audience about factoring culture into the design process. She tells us why she’s drawn to design as a change agent and shares her favourite Kiwi designs.
  • Rob Fyfe on why business design is about personality, story telling and instilling realness

    2010-11-22 12:53:55 // // The Idealog Blog
    From an airline practically hung by its heels in 2002—encumbered with an outdated fleet, an obsolete business model and employee and national morale at an all-time low—Air New Zealand has transformed to become a world-class airline with a host of awards, a sassy brand and an ever-growing following. Clearly the airline is doing something right in the organisational design and innovation space . But to get it right, forget wafty organisational jargon like ‘company mission statements’, ‘values’, and ‘strategic visions’, says the airline's chief executive Rob Fyfe.
  • Rob Fyfe on why business design is about personality, story telling and instilling realness

    2010-11-19 13:16:35 // // The Idealog Blog | 1 comment
    From an airline practically hung by its heels in 2002—encumbered with an outdated fleet, an obsolete business model and employee and national morale at an all-time low—Air New Zealand has transformed to become a world-class airline with a host of awards, a sassy brand and an ever-growing following. Clearly the airline is doing something right in the organisational design and innovation space . But to get it right, forget wafty organisational jargon like ‘company mission statements’, ‘values’, and ‘strategic visions’, says the airline's chief executive Rob Fyfe.
  • Ask questions. Challenge the status quo. Push boundaries

    2010-11-12 12:06:11 // // The Idealog Blog
    It’s not what you sell, it’s the who you are and also having a powerful personality that matters. It's also not about what you design, it's about how you configure the culture behind what you design that counts. That’s according to both home-grown and international leaders of some of the worlds most successful and innovative firms, speaking at last week’s Better By Design CEO summit in Auckland.
  • Global detective and ‘Fast Company’ co-founder Alan Webber on why design is what makes change possible

    2010-11-04 08:22:01 // // The Idealog Blog
    When Alan Webber—the co-founder of uber-successful business magazine Fast Company—gives a talk on design, don’t expect any fancy PowerPoints. In fact, don’t expect a PowerPoint at all. A cardinal rule at Fast Company, he says, is that speeches aren’t allowed to utilise PowerPoint—even if the talk is about design integration. But that’s just fine because Webber’s impressive professional track record stands him strong on his own, and the moment he opened his mouth as part of the NZTE Better by Design CEO summit yesterday, he had the audience captivated.
  • Design: Why it matters

    2010-10-28 14:57:56 // // The Idealog Blog
    This year's NZTE CEO Summit is all about design integration—one of the most significant transformational tools in global business. Companies that embed design create new opportunities, new markets and new value. The summit will explore the theory and practice of design integration, learning from global exemplars, and Design Daily will be there pass on all the inside knowledge and tools from the summit. Stay tuned...