Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

  • MIT looks to solve the problem with squeeze bottles

    2012-05-25 09:45:21 // // The Idealog Blog | 1 comment
    Modern packaging often leaves something to be desired. Much like that last inch of toothpaste in the tube, squeezy condiment bottles insist on retaining sweet, sweet globs of sauce in a sticky layer that just won't budge.
  • Tetra Pak on track with smart cartons to warn of warm milk

    2012-04-03 12:00:43 // // The Idealog Blog
    Tetra Pak is on track to release smart milk cartons that will change colour after being out of the fridge for too long.
  • Packaging's best and worst in the spotlight

    2012-02-21 09:20:56 // // The Idealog Blog
    Sick of having to wrestle with mounds of plastic to unwrap your meat or veges? Finding there’s more plastic in Barbie’s wrapping than the doll itself? Having to stuff your pockets with wrappings after enjoying a prune or two?
  • Giddy up: DB embraces the Clydesdale in brand revamp

    2012-02-17 10:24:28 // // The Idealog Blog
    DB Draught is going equine with a revamp of its logo, labels, packaging and overall look.
  • Cardboard cans. Whatever next?

    2012-01-27 09:16:59 // // The Idealog Blog | 2 comments
    Trust the Germans to come up with eco-friendly ways to enjoy a cold one.
  • Holy Moly gets the Lemonade treatment

    2012-01-24 16:43:14 // // The Idealog Blog
    Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel under its belt – so it’s no surprise the agency was the clear choice for cheeky new ice cream brand Holy Moly.
  • Qubic breaks with packaging tradition

    2011-12-12 08:51:57 // // The Idealog Blog | 2 comments
    Newmarket's Qubic Store is embracing the ‘recycle and reuse’ philosophy, fitting out its space with a range of everyday materials that have been reused in new ways.
  • Packaging just one battle in the cigarette war

    2011-09-22 14:40:51 // // Idealog #35: workshop
    Is tackling cigarette packaging the best way to stamp out smoking?
  • What’s naughty and nice in packaging design?

    2011-04-18 15:35:15 // // The Idealog Blog
    You might remember earlier in the year we featured a story about the Unpackit Packaging Awards, an initiative by Wanaka-based resource recovery community enterprise Wastebusters that thrusts into the spotlight the good and the bad when it comes to responsible packaging design found in New Zealand stores. Now it’s up to you to pick which entries will win the prestigious and not-so-prestigious honours and here's an example of what you have to choose from.
  • One package fits all

    2011-04-04 11:07:23 // // The Idealog Blog
    Patrick Sung has come up with this very cool and very practical solution to irregular packaging. Called the Universal Packaging System or “UPACKS”, the packaging is made from individual cardboard sheets. But what makes the box bendable and shapeable to any object are the triangle shapes etched into the cardboard piece. And low and behold, it can also be shaped into a regular four-sided box shape.
  • The good, the bad and the ugly in the world of packaging design

    2011-02-02 16:17:11 // // The Idealog Blog | 2 comments
    Got an opinion about packaging? Well now you have the chance to thrust into the spotlight the best and worst packaging sold in New Zealand stores, in your humble opinion, thanks to the launch of the Unpackit Packaging Awards.
  • Kiwi diagonal design tops influential packaging design list

    2010-12-15 11:03:33 // // The Idealog Blog | 2 comments
    A crafty piece of packaging by Designworks has topped the ‘Latest Top 10 Package Designs’ list of influential packaging design website The Dieline. The recent rebrand of the Hellers meat range (read story HERE) also snuck into the list at number nine.
  • WIN some vintage looking beer for a look-in at your fave piece of vintage

    2010-10-28 12:58:05 // // The Idealog Blog | 26 comments
    As part of DB Export’s brand makeover—which pays homage to the brand's past by incorporating retro and nostalgic design—we’re giving you the chance to revisit the 60‘s by taking home a twin-pack of the limited edition quart bottles, complete with the old style print press packaging. Just share a link with us to your favourite piece of retro design—be it food, drink, or a piece of technology. Take this stunning Walkman for example...
  • Crafty Kiwis win big with packaging prowess

    2010-10-12 09:32:10 // // The Idealog Blog
    Ah, packaging. You‘ve gotta love it for its all-carrying practicality and convenience. But add a splash of stylistic flare to it and you soon discover that practicality is only a tiny part of the packaging puzzle, as these winners from the 2010 Pentawards illustrate. The awards are dedicated exclusively to the best packaging design in the world, and this year three Kiwi entries snagged some top awards, including a precious Gold.
  • WIN this delicious book for your despicable design

    2010-09-30 15:19:32 // // The Idealog Blog | 15 comments
    ‘200 Best packaging Design Worldwide’, by Luerzer's Archive, showcases the most curvy, funky, colourful and knock-out packaging designs to have ever been created and we've got copies of this artful book to give away to two lucky winners. All you have to do is send in a picture or link to the most grotesque piece of packaging design you’ve seen. Easy.
  • A book that packs some serious packaging punch

    2010-09-30 15:13:27 // // The Idealog Blog
    As well as being a rather convenient form of product containment, packaging can be an artwork in and of itself, regardless of what’s contained inside it. And the book ‘200 Best packaging Design Worldwide’, by Luerzer's Archive, showcases the most curvy, funky, colourful and knock-out packaging designs to have ever been created