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Idealog—in the ideas business

  • Hacksaw mechanic [One coffee addict's cafe money-saver]

    2011-02-23 11:17:40 // // Idealog #32: now | 6 comments
    Steve Guinness channels his caffeine addiction into a deceptively simple way of saving cafes money
  • Fire starter

    2010-11-18 16:10:52 // // Idealog #30: features
    A new twist on fire pumps could see a tiny Hawke's Bay workshop booming in a new niche market. Keith Newman visits the innovators of Tikokino.
  • Jump starter

    2010-07-22 14:55:19 // // Idealog #28: features
    When Keith Alexander realised a childhood dream and reinvented the trampoline, he also created a global business and relaxed thousands of nervous parents. By Amanda Cropp
  • Sneakernomics

    2010-07-01 17:30:32 // // Idealog #28: features | 4 comments
    The sneaker. It’s a cheap canvas shoe with a cheap rubber sole—or at least it used to be.
  • iWant colour

    2010-06-28 14:49:57 // The Idealog Blog
    Ever wished you could literally 'catch' a colour? Well now you can - in paint form anyway. The iPhone and Design Daily sponsor Resene have teamed up to create the clever ColourMatch application.