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Idealog—in the ideas business

  • Transformers, more than meets the packaging eye

    2011-11-03 11:29:30 // // The Idealog Blog
    Monopoly, Transformers and Barbie have been the perennial favourites of many a child, but it’s not all fun and games when it comes to the origins of their packaging. In June this year Greenpeace released a report linking the toy maker’s packaging to rainforest destruction, namely through its paper supplier Asia Pulp & Paper. It seems Hasbro has taken the findings to heart, cutting ties with APP and creating its own policy. And it's not the only company cutting ties.
  • Kiwi brand Cottonsoft allegedly toilet papering its way to deforestation—updated

    2011-08-23 11:44:00 // // The Idealog Blog
    Take one quick look at the Asia Pulp & Paper website and you’ll be greeted by a company that champions its sustainability and CSR initiatives. But the global company, who also owns New Zealand-based company Cottonsoft, has been embroiled in sustainability hypocrisy as of late with claims by numerous groups it is wiping out the habitat of the endangered Sumatran tiger in Indonesia. Groups including Greenpeace, the Green Party and WWF-New Zealand are all speaking out and even The Warehouse has suspended orders of Cottonsoft toilet rolls, pending further investigation into the claims. But Cottonsoft is describing the allegations as "factually inaccurate and groundless".