2011-11-09 11:29:03 // Idealog
Deals worth as much as $150 million are already in the pipeline for some Auckland businesses following the Rugby World Cup.
2011-11-01 14:17:37 // Anthony Byett
// Idealog #35: workshop
The Cup might be pulsating as a spectacle, but spending patterns remain indicative of tough times.
2011-10-19 15:20:12 // Cath Winks
// The Idealog Blog
Echoing the All Blacks’ heroics over the weekend, New Zealand’s Brandspank has walked away with a respectable bit of recognition at this week’s Australasian PROMAX awards.
2011-10-11 13:56:47 // Cath Winks
Maori Television has officially topped the ratings stakes as the most watched free-to-air broadcaster for Rugby World Cup 2011.
2011-09-15 10:17:09 // Idealog
New Zealand is already reaping the benefits of extra Rugby World Cup tourist spending, with Paymark reporting a surge in transactions even before the opening ceremony kicked off.
2011-09-09 11:13:13 // Design Daily Team
// The Idealog Blog
Seeing as rugby seems to be the only thing on most people’s minds today, here’s a very cool match schedule infographic from the folks at brand, design and digital agency BRR. The agency has a number of RWC-orientated infographics on its website in different sizes and for different applications, including iPad and iPhone.
2011-09-06 11:28:51 // StopPress Team
Silver Fern Farms and Bidvest are doing everything they can to get Kiwi meat into RWC visitors' gullets by supplying New Zealand-grown lamb, venison and beef to 138 leading restaurants around the country
2011-09-06 09:09:09 // Ben Fahy
// The Idealog Blog
| 1 comment
When it comes to making successful branded apps, there are generally two rules: either make it useful or give it some novelty value. And, if possible, combine elements of both.
2011-08-24 16:08:48 // Ben Fahy
At a time when traditional retailers are struggling, the trendsetting soothsayers believe popup stores and venues are one of the next big marketing things. And judging by the number, er, popping up for the Rugby World Cup, maybe they’re right.
2011-08-18 11:30:26 // Esther Goh
| 7 comments
An early All Blacks bow-out from the Rugby World Cup could negatively impact domestic spending, the Reserve Bank says.
2011-08-09 16:39:01 // Esther Goh
// The Idealog Blog
| 1 comment
With the tide of public opinion turning firmly against Adidas, Rebel Sport is digging into its own pockets and showing it's on the side of consumers, not corporates.
2011-07-18 10:00:35 // Vanessa Ellingham
For all the touted economic benefits of hosting the Rugby World Cup, franchisors don't actually expect the event to have a positive impact on their businesses.
2011-05-31 12:36:08 // Design Daily Team
// The Idealog Blog
| 2 comments
All Blacks sponsorship is generally quite rife but in Rugby World Cup year, it’s notched up to another level entirely. But if Dan Carter posing as a heat pump doesn’t make you want to buy one, will the knowledge that the All Black’s have had a hand in designing a limited edition Ford Fiesta get you interested?
2010-12-09 09:56:01 // Deirdre Robert
// The Idealog Blog
Earlier this year at Semi Permanent Design Daily spoke with Dick Frizzell (see video HERE), who gave a taster of what he had planned by way of designs for 2011 Rugby World Cup. Now that the designs have finally been unveiled, a "stoked" Frizzell explains the inspiration behind the designs, including one his son Otis refers to as the "son of the Four Square man".
2010-12-08 09:06:41 // Deirdre Robert
// The Idealog Blog
Earlier this year at Semi Permanent Design Daily spoke with Dick Frizzell (see video HERE), who gave a taster of what he had planned by way of designs for 2011 Rugby World Cup. Now that the designs have finally been unveiled, a "stoked" Frizzell explains the inspiration behind the designs, including one his son Otis refers to as the "son of the Four Square man".
2010-11-10 10:18:54 // Design Daily Team
// The Idealog Blog
As the watchful eyes of Rugby World Cup visitors descend upon Auckland city streets, it’s hoped a new initiative involving flowerpots and decorated rubbish bags, will ensure their eyes feast on all things beautiful.
2010-11-08 10:59:32 // Design Daily Team
// The Idealog Blog
When rugby madness descends upon our shores next year, Queens Wharf is braced to be the largest of Auckland’s four Rugby World Cup 2011 Fanzones, featuring open areas and a multi-purpose temporary facility named ‘The Cloud’. And in a bid to get the area up to scratch, John Key has unveiled plans for a $9.8 million redevelopment of Queens Wharf.
2010-08-21 18:28:58 // Design Daily Team
// The Idealog Blog
After sharing the stage and banter with his son Otis, Dick took a moment to speak with us before he jetted off home. He tells us why he's converted to Facebook and discusses his artful inflection into the Rugby World Cup branding.
2010-07-20 10:09:07 // Design Daily Team
// The Idealog Blog
Aaron Carson doesn’t like rugby, and he’s the first to admit it. But he knows the tsunami of attention that will be generated with next years Rugby World Cup can't be ignored. With that in mind, he asks leading industry players Kevin Bowler, Phil O'Reilly, Leon Grice and Michael Barnett what it all means for New Zealand business, even perhaps, your business.
2010-07-16 15:42:51 // Design Daily Team
// The Idealog Blog
With the debate over how best to use Auckland’s Queen’s Wharf still raging (see Ken Crosson's take here), the Auckland Regional Council (ARC) and the Government has today announced an agreement on how the area will be developed, at last.
2010-07-08 10:24:53 // Design Daily Team
// The Idealog Blog
| 3 comments
It seems Auckland is set to hold onto its historic and much loved sheds at Queens Wharf after the Auckland Regional Council (ARC) voted to try and save the sheds.
