2011-08-30 12:00:01 // Deirdre Robert
// The Idealog Blog
| 1 comment
When Sealord unveiled its new logo in May this year, feedback wasn’t overly kind, with more than a few comments suggesting the company should instead focus on improving its sustainability credentials. Fastforward to July and the company was busy championing its deal to supply McDonald's restaurants in Europe with Marine Stewardship Council certified hoki fish from New Zealand. But try as it might to churn out the positive PR, Sealord’s ocean practices are never far from the limelight, especially when Greenpeace is keeping a close eye on developments. The organisation yesterday launched a massive outdoor subvertising campaign in Auckland to expose Sealord’s sale of tuna caught using destructive fishing methods. The campaign includes posters and banners that feature the new Sealord logo along with the words ‘Nice Logo. Bad Tuna’.
2011-07-26 10:39:35 // Deirdre Robert
// The Idealog Blog
McDonald's and Sealord are two business that don't immediately conjure up notions of sustainability. But the sustainability angle is exactly what Sealord is championing as it gets set to supply McDonald's restaurants in Europe with Marine Stewardship Council certified hoki fish from New Zealand.
2011-05-25 10:44:36 // Design Daily Team
// The Idealog Blog
| 15 comments
There’s something about logos that seems to spike people’s interest. The recently launched Z Energy logo is testament to that and now it’s the turn of Sealord to show off its new corporate identity, unveiling it at the annual Maori Fisheries Conference in Nelson on Monday.
