2012-05-23 09:22:40 // Esther Goh
// The Idealog Blog
Microsoft has quietly opened up its experimental So.cl social networking service to the public – and been met with an underwhelming reaction.
2012-05-17 14:09:44
// The Idealog Blog
Facebook’s advertising isn’t exactly setting the world on fire – and its social nature may be to blame, writes GigaOm's Mathew Ingram.
2012-05-17 10:01:57 // Idealog
// The Idealog Blog
You'd have been hard pressed to miss the brouhaha over the over-familiar carpet cleaner who got busted busting one out on Target this week – and the accompanying hashtag.
2012-05-17 09:55:03
// The Idealog Blog
Old media covets Facebook's IPO billions, while new social media envies the old's content, writes Michael Wolff in the Guardian.
2012-05-03 14:41:16 // Esther Goh
// The Idealog Blog
Like many of the consultancies that sprung up in the wake of the social media wave, Social Kiwi has been hands-on helping businesses with their social efforts. But it hopes to increasingly hand over the reins to companies with the launch of Facebook DIY, a tool designed for SMEs to build and manage their own Facebook apps for a small monthly fee.
2012-04-24 09:26:02 // Esther Goh
// The Idealog Blog
Droves of Kiwi tweeps and organisations from the NZ Herald to NZ Music Month have added virtual poppies to their Twitter avatars in honour of the RSA Poppy Day appeal in a movement reminiscent of the Twitter avatar blackout against the Section 92a copyright legislation, albeit with a much more positive spin.
2012-04-17 09:28:38 // Idealog
// The Idealog Blog
Auckland War Memorial Museum has embraced social media to great effect and now has a global award under its belt as reward for its efforts.
2012-04-10 15:03:49 // Kaleb Francis
// The Idealog Blog
| 2 comments
If you've been ignoring the rise of e-commerce and social media, it's not too late.
2012-04-10 09:19:10
// The Idealog Blog
The social media strategist behind The Hunger Games’ elaborately planned campaign explains how Lionsgate turned an online fanbase into box office success.
2012-03-08 09:37:32 // Esther Goh
// Idealog #38: workshop
| 7 comments
Geo-tagging, photosharing app Snapr is well placed to carve out a niche in this burgeoning space.
2012-02-21 16:41:18 // Vaughn Davis
// Idealog #38: workshop
| 1 comment
Pitchforks and flaming torches were in short supply last year during Qantas' trial by social media fire.
2012-02-07 13:42:02 // Siobhan Leathley
// The Idealog Blog
Tweeting and checking emails may seem harmless enough – it's cheap, not fattening and won’t lead you to a life of crime. However, according to researchers, social media is more addictive than alcohol and cigarettes.
2012-02-03 10:02:19 // Idealog
Measuring the effectiveness of social media campaigns is something marketers have been grappling with for some time.
According to a survey of more than 700 marketers worldwide, however, a quarter are looking at increases in revenue, while 38 percent count raw increased “likes,” comments and interactions on Facebook.
2011-12-22 14:33:29 // Siobhan Leathley
Facebook has agreed to work on its privacy policy for users after a three-month investigation by Facebook Ireland resulted in the publication of a 149-page report detailing areas for improvement.
2011-12-09 16:00:28 // Idealog
// The Idealog Blog
Facebook has captured the hearts (and time) of Kiwis – but MySpace has disappeared off our radars completely.
2011-11-24 09:28:05 // Esther Goh
// The Idealog Blog
Oh, Qantas. Offering up free PJs and toothpaste in exchange for glowing tweets may have seemed like a good idea at the time. But as the airline quickly learned, hashtags can be hijacked in the blink of an eye.
2011-11-22 16:35:37 // Esther Goh
| 2 comments
New Zealand businesses are still behind the ball when it comes to social media, but less than half of users actually want to engage with brands.
2011-11-10 09:24:52 // Idealog
// The Idealog Blog
One Hutt Valley distiller is bringing old-fashioned satire back to modern day politics almost 30 years after New Zealand’s infamous snap election.
2011-10-27 21:59:31 // Kaleb Francis
// The Idealog Blog
| 1 comment
Brands are like people – and people want to socialise. So listen first, and respond last.
2011-09-22 14:35:25 // Ben Fahy
Kiwi app Snapr's photo sharing game, Capture the Flag, has captured the attention of some major Kiwi brands. Will it capture consumers?
2011-08-30 16:38:04 // Vaughn Davis
// Idealog #35: workshop
| 5 comments
If LinkedIn is Facebook if Amway had invented it, then Google+ is Facebook if, well Google had
2011-08-23 11:00:42 // Mark Tomlinson
// The Idealog Blog
| 1 comment
What's social media got to offer a budding entrepreneur? Mark Tomlinson blogs from the eSprint programme.
2011-07-15 08:00:00 // StopPress Team
As everyone knows, the internet is a wonderful thing to waste time on and social media is often singled out as the biggest cause of this timewastery.
2011-06-28 09:00:00 // Esther Goh
// The Idealog Blog
'A trip through Twitter's lazyweb' tracks all the vital stats on the slacker's version of research.
2011-03-23 13:36:43 // David MacGregor
// Idealog #32: workshop
| 1 comment
Is social media the holy grail, a passing fad, or something else altogether?
2010-10-07 06:00:00 // Jehan Casinader
// Idealog #29: features
| 1 comment
Companies used to merely yell at us: buy this! Now they want to know what’s inside our heads (and a hand with their marketing, please). But Jehan Casinader sounds a warning—most brands just aren’t worth the conversation.
2010-08-23 11:43:34 // Design Daily Team
// The Idealog Blog
Entries are now open for AWARD (The Australasian Writers and Art Directors Association) awards, and this year, the awards have expanded to include a raft of new categories including music video, applications, social media, environmental design, and branded content
2009-12-18 11:05:00 // Lauren Bartlett
// Idealog #25: now
At just two years old, Twitter is a worldwide phenomenon and changing the way we communicate. Co-founder Biz Stone says it’s a happy accident
2009-12-04 12:44:07 // Julie Starr
// Idealog #24: features
| 1 comment
In a Wellington corridor, Nat Torkington laid down a challenge—and sparked a small revolution. Julie Starr reveals how a loose collection of determined Kiwi innovators are using public data to change the ways that politicians, public servants, companies and people communicate. But is the country ready? Plus streetwise and now open.
2009-09-24 11:33:34 // David MacGregor
// Idealog #23: workshop
| 1 comment
The campaigns that no-one wanted point the way to tomorrow’s social marketing.
