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Idealog—in the ideas business

  • Selling solar to the masses

    2011-12-06 09:13:56 // // Idealog #36: workshop
    Solar City's Andrew Booth is taking a different angle to solar rollout, and hopes councils will see the, erm, light.
  • Driving on sunshine: Mitsubishi and Solar City form partnership

    2011-09-02 09:58:32 // // The Idealog Blog
    According to Solar City’s chief executive Andrew Booth, in order to encourage the uptake of solar across the country, you need to have financing mechanisms in place to make it more accessible. And partnerships, he says, are key. Which is why it comes as no surprise the all-in-one solar power company has announced a key national partnership with Mitsubishi.
  • Meridian harnesses the sun in latest partnership

    2011-08-02 10:31:19 // // The Idealog Blog
    Nelson-based all-in-one solar power company SolarCity has set a pretty ambitious goal - to make New Zealand 100 percent solar by 2020. It’s already started to make inroads, partnering with the Nelson City Council as part of the nation-wide The Solar Promise campaign, and now it’s announced another partnership, this time with power company Meridian Energy.