Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

  • Wake up and smell the Scarborough Fair redesign

    2011-06-14 14:50:33 // // The Idealog Blog
    It’s been around since 2004, but in a bid to further stand out from its competitors on supermarket shelves, the Scarborough Fair brand of coffee, tea and chocolate has recently undergone a design makeover, courtesy of the folks at &Some, or as they refer to themselves, the creative co-conspirators for a connected world. And taking centre stage in the new design is a bold new type face complete with stylised illustrations.
  • Colour my pop-up

    2010-11-02 11:34:45 // // The Idealog Blog
    In a bid to capture consumers in the lead-up to Christmas (which is—deep breath—less than eight weeks away), HP and Microsoft have teamed up and established a temporary pop-up store in central Auckland. But HP didn’t want a store that simply popped-up, they wanted one that really popped-out visually and enticed people into the store. Enter the creative devices of &Some— or as they refer to themselves as—creative co-conspirators for a connected world.