2011-05-09 16:20:09 // Deirdre Robert
// The Idealog Blog
When it comes to receiving a plug for your product, endorsements don’t get much better than when they’re coming from Kevin McCloud, presenter of hugely popular television series Grand Designs. And fair enough too. Over the past couple of decades the designer has documented hundreds of buildings, so if anyone ought to be brimming with green building material and product insights, McCloud is your man. That experience has propelled McCloud to pass some of those insights onto the discerning public, in what he calls ‘Kevin’s Green heroes’. And the good news for one Kiwi design company is that its sustainable woollen product has made it onto the prestigious Top 10 list, and here's why.
2011-01-14 09:43:11 // Deirdre Robert
// The Idealog Blog
| 3 comments
Starbucks has unveiled its brand spanking new logo and the biggest surprise looks to be the decision to entirely remove the ‘Starbucks coffee’ wording. While the words may have vanished, the logo retains its mermaid centrepiece, or as Starbucks chief executive Howard Schultz refers to her as, the “siren”. But not everyone is singing the same tune when it comes to giving the rebrand the thumbs up.
2010-10-12 17:35:48 // Design Daily Team
// The Idealog Blog
Adding to the list of big name corporations applying a green lick of paint to their business ethos, Starbucks have taken a turn on the sustainability road and on the way they’ve found their WoJo, and it’s all thanks to Kiwi design company The Formary. WoJo is a new fabric made from sustainable New Zealand wool that is woven with jute fibers from Starbucks recycled coffee sacks.
