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Idealog—in the ideas business

  • The odd couple

    2009-09-04 13:28:52 // // Idealog #23: celsias | 2 comments
    He took Bendon from a knickerwear manufacturer to a global lingerie brand; she holed up in a Wellington yoga studio before deciding it was time to join the ‘real world’. Felicity Monk asks how Stefan Preston made the leap from Stella McCartney to Jyoti Morningstar, and how Morningstar moved from teaching yoga to launching an ambitious fashion eco-label.