2011-01-24 12:00:00 // StopPress Team
// The Idealog Blog
As the cheesy Telecom slogan says, from here we can do anything—including, as Barnes, Catmur & Friends can attest, making weird calendars for Berlin-based bag retailers. The indie agency’s creative services were employed by Crumpler Europe (apparently the company thought their website looked cool and decided to give them some work) to create something that would to remind its consumers of the brand’s wonderful history. And, as everyone knows, there’s no better way to do that than with a rather humorous and entirely historically accurate calendar (with a bonus month, no less).
2010-09-27 12:16:21 // StopPress Team
// The Idealog Blog :: The Idealist
The lactose enthusiastic among you will have probably noticed the cleaner look of anchor’s milk packaging on your recent jaunts to the supermarket. Creative agency Colenso and Dow Design are behind the rebrand and the aim, says Dow Design’s creative director Donna McCort, “...was to find a simple and powerful visualisation of freshness, to represent the modern dynamism of Anchor”. StopPress ventures further into the rebranding.
2010-08-25 10:26:06 // Ben Fahy
// The Idealog Blog :: The Idealist
It was less than two years ago that BNZ released its cute, fluffy, cloud-like logo into the wild. Some thought it was fresh, different and looked like toothpaste. Others thought it was too fresh, too different and too toothpastey and, therefore, lacked history and gravitas. And it seems the BNZ brand boffins agreed with the latter, because it’s gone back to its astronomical roots and changed its logo again, adding the classic Southern Cross back in, reducing the fluffiness and chopping that cheeky vestigial tail off the B. Ben Fahy of StopPress fame finds out what’s behind the redesign.
