2011-07-20 12:45:56 //
// The Idealog Blog
One glance down the toilet paper aisle reveals that, well, there’s a lot of toilet paper to be had. And so in a bid to stand out from its competition, two years ago Kleenex took its toilet paper and enlisted the help of some would-be fashion designers, asking them to make dresses out of the paper—dresses which were then modelled on the runway of New Zealand Fashion Week. And in 2011, it’s at it again.