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Idealog—in the ideas business

  • Toilet paper dresses—not strictly reserved for Hen’s parties

    2011-07-20 12:45:56 // // The Idealog Blog
    One glance down the toilet paper aisle reveals that, well, there’s a lot of toilet paper to be had. And so in a bid to stand out from its competition, two years ago Kleenex took its toilet paper and enlisted the help of some would-be fashion designers, asking them to make dresses out of the paper—dresses which were then modelled on the runway of New Zealand Fashion Week. And in 2011, it’s at it again.