2012-05-10 13:38:43
// The Idealog Blog
Less shouty, more crafting of an experience. Vincent Heeringa on what's wrong with the tourism industry and how it can lift its marketing game.
2012-05-09 10:39:52 // Esther Goh
// The Idealog Blog
Tourism New Zealand is cosying up to Qantas with new marketing partnership worth a cool $4 million over two years.
2012-03-01 09:59:44 // Idealog
The Inbound Tour Operators’ Council (ITOC) has revamped itself and is now known as the Tourism Export Council of New Zealand.
2012-02-29 09:47:07 // Idealog
// The Idealog Blog
Auckland Tourism, Events and Economic Development Ltd (ATEED) is trying out a new approach to promoting tourism to the fast-growing market in China, using one of their own – film star Dong Xuan – as a drawcard.
2012-02-20 09:39:40 // Idealog
Eight of New Zealand's top ski fields have joined forces to create the largest commercial ski network in New Zealand in a bid to capture more of the international tourist dollar.
2012-02-15 13:45:05 // Ben Fahy
Air New Zealand and its Aussie agency Host Sydney are showing a bunch of ‘Kiwi Sceptics’ what they're missing out on by tricking them into a trip to the other lucky country.
2012-01-27 09:25:54 // Siobhan Leathley
// The Idealog Blog
Tourism Australia has released a list of 100 'must-do' activities to mark Australia Day in New Zealand in a bid to get Kiwis enthused about crossing the Tasman on their next holiday.
2011-11-08 10:39:01 // Idealog
| 1 comment
Jetstar and Tourism New Zealand have signed a $9 million marketing deal in a push to attract more international visitors from Australia, Singapore, Japan and across the Asia region.
2011-09-16 12:00:00 // Sustain Team
// The Idealog Blog
The World Green Tourism conference, taking place in Abu Dhabi in December this year, is said to be the first commercial conference and exhibition specifically for the sustainable tourism sector. The fact that it’s been held in an oil export-reliant country provides an interesting twist. But according to one Kiwi professor speaking at the conference, the high profile nature and location of the event makes it the perfect platform to drum home the message that a strong sustainability focus is key to major tourism expansion in the Middle East, which also faces challenges from climate change.
2011-09-15 10:17:09 // Idealog
New Zealand is already reaping the benefits of extra Rugby World Cup tourist spending, with Paymark reporting a surge in transactions even before the opening ceremony kicked off.
2011-08-30 10:11:03 // Idealog
Skyline Enterprises – perhaps best known as the operator of the Gondola restaurant and luge in Queenstown – is to purchase fellow tourism and adventure company Totally Tourism.
2011-08-11 10:55:58 // Idealog
Ex-Wellington mayor Kerry Prendergast can now add chair of the New Zealand Tourism Board to her list of executive responsibilities.
2011-08-09 09:55:27 // Esther Goh
Just under half of New Zealand tourism businesses are struggling to recruit the skilled people they need and expect their hiring needs to increase in the near future. But can they pay staff what they're worth?
2011-08-03 10:19:05 // Esther Goh
New Zealand has opened the tourism doors a little wider to Chinese visitors, opening a joint Immigration New Zealand and Tourism New Zealand office in Shanghai as well as further simplifying the visa application process.
2011-06-22 11:25:31 // StopPress Team
The public has spoken and the public will be required to participate after Palmerston North-born Pulusea Seumanu’s idea was named the winner in ANZ’s ‘Welcome the World’ campaign.
2010-01-28 08:47:00 // Graham Reid
// Idealog #25: features
The Beatles may have brought Liverpool fame, but the city was stuck in the Mersey Beat for decades. Now ambitious new architecture is reigniting interest in Liverpool and the city suddenly is celebrating its past and setting itself up for the future. Envious Aucklander Graham Reid reckons the formula could work in New Zealand’s timid cities, too
2009-11-13 09:57:54 // Matt Cooney
// The Idealog Blog :: The Idealist
Well, this was only a matter of time: Guardian columnist takes a quick look at our green credentials and doesn’t like what he sees. “My prize for the most shameless two fingers to the global community goes to New Zealand, a country that sells itself round the world as ‘clean and green’.”
2009-06-24 14:57:34 // Amanda Cropp
// The Idealog Blog
Concerns about souvenir rip-offs have led to a Commerce Commission investigation of dietary supplements favoured by Chinese tourists. The possibility of legal action under the Fair Trading Act comes after Tourism New Zealand discovered visitors were paying up to four times the going price for some health products.
2009-04-24 09:40:36 // Amanda Cropp
// Idealog #20: features
| 6 comments
New Zealand pitches itself as a tourism hotspot—the world’s adventure playground, pure, clean and green. But when it comes time for our guests to leave, what do they have to remember us? By Amanda Cropp
