Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

  • Toyota shows its ‘resilience’ with publication of 2011 sustainability report

    2011-10-27 10:16:44 // // The Idealog Blog | 2 comments
    Company sustainability reports are slowly but surely gaining momentum and Toyota New Zealand has just released its 2011 sustainability report. And, with events like the global recession, brand-threatening quality issues overseas, and natural disasters in Japan and New Zealand, it's aptly titled the report 'Resilience'.
  • Report reveals gap between public perception of ‘green’ brands and reality

    2011-08-05 10:55:51 // // The Idealog Blog | 1 comment
    Toyota’s leadership in making the environment a core management priority, while also engaging in a meaningful way with audiences around the world, has seen the company take out the top spot in Interbrand’s 'Best Global Green Brands' 2011 report, which ranks the top 50 ‘green’ brands with a global presence. But some of the very brands that ranked highly in environmental sustainability performance lagged behind when it came to public perception of their performance, suggesting many companies have a way to go when it comes to communicating their corporate social responsibility efforts.