2012-05-24 12:03:22 // Stephen Knightly
// The Idealog Blog
| 4 comments
FourSquare has a lot to answer for! Mitch Olson explains how to go beyond buzzwords and hype to create a business case for gamification for your brand.
2012-05-22 11:10:25 // Esther Goh
// The Idealog Blog
| 1 comment
As smartphones grow in number and importance, finding good data to back up marketers' understanding of user behaviour is paramount. Enter Google to the rescue with a new project on mobile consumer behaviour: thinkwithgoogle.com/mobileplanet.
2012-05-22 10:14:00 // Esther Goh
// The Idealog Blog
Media Design School is introducing New Zealand's first game development degrees to its lineup of courses and is now taking enrolments for August, as industry insiders say there has never been a better time to consider a career in games.
2012-05-21 13:03:29 // StopPress Team
// The Idealog Blog
Companies are focusing less on primary corporate websites and New Zealand’s news and media websites are the most engaging.
2012-05-17 09:55:03
// The Idealog Blog
Old media covets Facebook's IPO billions, while new social media envies the old's content, writes Michael Wolff in the Guardian.
2012-05-09 10:56:46 // Hilary Jackson
// The Idealog Blog
There's ever increasing evidence of the positive impact ‘serious’ games can have on health outcomes. And a pioneer in this field is the Sparx video game, created by Kiwi researchers to tackle teenage depression using cognitive behavioural therapy, packaged in a fun and appealing way.
2012-05-01 09:33:36 // Idealog
Competition among telcos is heating up, the Commerce Commission says, and consumers are getting better and more diverse deals as a result.
2012-04-24 10:10:53 // Esther Goh
| 1 comment
Media multitasking is on the rise in New Zealand, with nearly a third of us consuming multiple forms of media simultaneously.
2012-04-23 12:40:58 // Chris Rawson
// Idealog #39: workshop
| 1 comment
Future generations may look upon literary agents and publishing houses as curiously old-fashioned.
2012-04-19 14:03:08 // Esther Goh
// The Idealog Blog
Global energy consumption rebounded in 2010 after a downturn in 2009, but the future looks bright for renewables.
2012-04-16 15:01:55 // Alex Gilks
// The Idealog Blog
| 2 comments
Instagram has tapped into something. Obviously. But what gives it aesthetic currency?
2012-04-16 10:04:38 // Peter Kerr
// The Idealog Blog
The refreshingly upbeat Mark Stevenson breezed through Wellington just before Easter, giving his take on why the world’s NOT going to hell in a handcart.
2012-04-12 15:54:30 // Esther Goh
// The Idealog Blog
It's a big bad dynamic media world out there, in which it's harder than ever to make a splash and those who put a step wrong are instantly pulled up. To that end, PRINZ is hosting Our Space Our Place – reshaping communities, a conference that's all about communicating with shifting audiences on-the-ground and online.
2012-04-10 15:03:49 // Kaleb Francis
// The Idealog Blog
| 2 comments
If you've been ignoring the rise of e-commerce and social media, it's not too late.
2012-03-30 10:53:46 // Idealog
// The Idealog Blog
Come April Kiwis will have ported 800,000 phone numbers from one telco to another, according to the New Zealand Telecommunication Forum.
2012-03-28 15:22:00 // Alan Hucks
// Idealog #38: workshop
Console games, known as AAA in the industry, are dying, consigned to nostalgic nooks alongside Donkey Kong, C64 tape games and Super Mario.
2012-03-26 10:35:46 // Idealog
| 1 comment
Jade Software's newest international business – Wynyard Group – is out to help public agencies fight crime and corruption and threats.
2012-03-22 17:08:19 // Owen Poland
// The Idealog Blog
| 1 comment
Imagine a leg of prime Kiwi lamb implanted with an edible Radio Frequency Identification (RFID) tag that has tracked its journey from pasture to plate. Imagine, too, if the consumer’s ‘plate’ could read the tag and thereby ‘pump out’ all sorts of information like calories or fat, details about the lamb’s ‘trading’ history and even food miles.
2012-03-20 17:09:13 // Dwight Whitney
// The Idealog Blog
Cutting edge research by a group of New Zealanders is changing the way we think about diet and, more significantly, what the farmers of the future will be producing.
2012-03-20 17:04:19 // Ben Fahy
// The Idealog Blog
They’re good on pavlovas, or straight from the punnet. But research shows berries are also very good for the body. And, as Ben Fahy discovers, some savvy New Zealand growers are zeroing in on the increasingly lucrative ‘functional foods’ market.
2012-03-15 16:10:16 // Toby Walsh
// The Idealog Blog
| 2 comments
Computers are in charge of many aspects of our lives and it’s probably too late to turn them off.
2012-03-15 09:56:30 // Esther Goh
// The Idealog Blog
Talk of the internet and how it's shaping our society never gets old. To that end, NetHui is back in 2012 – but if you can't make it, the event will also be video-streamed online.
2012-03-13 11:29:23 // Ben Kepes
// The Idealog Blog
| 3 comments
Biz Stone may be big on philanthropy but he failed to captivate SxSW audiences today.
2012-03-08 09:37:32 // Esther Goh
// Idealog #38: workshop
| 7 comments
Geo-tagging, photosharing app Snapr is well placed to carve out a niche in this burgeoning space.
2012-03-05 09:47:46 // Idealog
Christchurch can't get enough of IT workers, with high demand for permanent staff over contractors underpinning employer confidence, according to the latest Absolute IT Employer Intentions Survey.
2012-03-01 15:27:59
// The Idealog Blog
| 2 comments
Have we used up all our resources? Have we filled up all the livable space on Earth? Gilding argues that we have, and that the end of growth signals some devastating consequences.
2012-02-27 10:43:04 // Idealog
| 2 comments
The web may have brought about an upheaval in the retail environment but bricks and mortar shops still have a place in our hearts.
2012-02-24 15:52:59 // Idealog
// The Idealog Blog
Cities bring together the best and worst of society. Check out some of the coolest urban projects happening now, planning for tomorrow.
2012-02-15 10:36:09 // Esther Goh
Assuming the world does not, in fact, come to an end this December, the number of mobile-connected devices on earth will exceed the number of people on it by the end of the year.
2012-01-19 11:56:02 // Siobhan Leathley
// The Idealog Blog
The recession won’t stop consumers demanding record numbers of smartphones, tablets and wireless technology, according to Deloitte’s Technology, Media and Telecommunications (TMT) Predictions 2012.
2011-12-21 11:41:21 // Siobhan Leathley
// The Idealog Blog
Mind-reading a possibility, junk mail a priority and the use of facial and retina scans to access information – according to IBM, in five years not only will all of this be possible but it will also be the social norm.
2011-12-12 09:48:14 // Siobhan Leathley
// The Idealog Blog
TelstraClear head Allan Freeth says telcos must move toward providing tailored services as the data explosion gains momentum.
2011-12-09 16:00:28 // Idealog
// The Idealog Blog
Facebook has captured the hearts (and time) of Kiwis – but MySpace has disappeared off our radars completely.
2011-11-29 10:12:06 // Esther Goh
// The Idealog Blog
| 2 comments
It doesn’t matter how fast technology advances – there’s always someone at the end with a hand on the cable, according to Mike Walsh.
2011-09-12 10:46:57
Is the Arab Spring is making way for a corporate spring? According to Forbes' David Kirkpatrick, this points to a bright future for business and society globally.
2010-10-07 06:00:00 // Jehan Casinader
// Idealog #29: features
| 1 comment
Companies used to merely yell at us: buy this! Now they want to know what’s inside our heads (and a hand with their marketing, please). But Jehan Casinader sounds a warning—most brands just aren’t worth the conversation.
2010-04-01 07:43:05 // Ben Corban & Dean Poole
// Idealog #26: features
As Yogi Berra once said, “You can observe a lot by watching.” Dean Poole and Ben Corban, co-founders of Alt Group, would agree. On a European jaunt to pick up a coveted grand prix prize at the red dot design awards, they kept a detailed travelogue. Here are their top five observations and predictions for the year ahead.
2009-12-11 09:58:45 // Mike Brown & Natasha Lampard
// Idealog #25: interact
| 1 comment
Webstock 2010 is nearly upon us. Webstock’s senior VPs reflect on past glories—and those yet to come.
2009-11-13 09:57:54 // Matt Cooney
// The Idealog Blog :: The Idealist
Well, this was only a matter of time: Guardian columnist takes a quick look at our green credentials and doesn’t like what he sees. “My prize for the most shameless two fingers to the global community goes to New Zealand, a country that sells itself round the world as ‘clean and green’.”
2009-10-06 16:31:11 // Chris Tobias
// Idealog #23: celsias
John Key is doing his best to scythe sustainability from the government dictionary—and maybe he’s right. The S-word has baggage. It's about disagreement, good and bad science, frugality and fear. Chris Tobias suggests how to move beyond the arguments.
2009-10-02 11:23:14 // Matt Cooney
// Idealog #23: features
| 5 comments
We pay for the Herald, but not for its website; we’ll give money to Sky while we let the state-owned TVNZ struggle. As business thinkers proclaim the age of the free and Rupert Murdoch heads a fightback, Matt Cooney asks if we really know the value of a dollar. Plus keep on giving.
2009-09-25 08:57:33 // Mike Booker
// Idealog #23: celsias
| 1 comment
Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.
2009-09-11 10:02:11 // Matt Suddain
// Idealog #23: features
It’s 30 years since the release of the Sony Walkman. Matt Suddain tracks the evolution of portable music—and the complaints of those who wish it would go away.
2009-08-07 12:59:25 // James Hurman
// Idealog #22: features
| 3 comments
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
2009-07-28 10:26:21 // Matt Cooney
// The Idealog Blog
| 11 comments
Barry Colman invited a firestorm when he announced that the NBR would stop publishing all its content online for free, and instead would save some of its material for paid subscribers. A week later, how’s he doing?
2009-03-27 11:29:58 // Jamie Cullinane
// Idealog #21: features
| 3 comments
Of all the differences between people, one factor has a greater bearing on income than any other: intelligence. And IQ scores show that each generation is getting smarter. Jamie Cullinane examines the rise of the smartocracy
2009-03-16 10:36:40 // Dianne Gardiner, Keith Macky & Stewart Forsyth
// Idealog #20: workshop
Surely there’s never been a generation quite so headstrong, self-centred, clever and so demanding?
2008-05-16 10:35:57 // Jehan Casinader
// Idealog #15: features
New Zealand has the fastest-growing fair trade market in the world, but as corporates like Starbucks catch the Fair Trade bandwagon, savvy advocates of ethical consumerism can see a day when the goodwill is gone. By Jehan Casinader
2007-07-18 23:00:00 // Gena Tuffery
// Idealog #10: features
Two Wellingtonians have written a guide to the dreams, desires and dislikes of our fellow Kiwis, using well-known cities, towns and suburbs to identify our ‘tribes’. Gena Tuffery reckons she learned a lot reading 8 Tribes (but then she would say that—she’s apparently a Grey Lynn gal)
