2013-05-03 09:48:38 // Idealog
// The Idealog Blog
Coffee and chocolate lovers are driving Fairtrade growth, with more than $52 million spent on Fairtrade certified products last year in New Zealand.
2013-05-02 12:33:31 // Michael Goldthorpe
// The Idealog Blog
| 2 comments
If grammar rules are ours for the breaking, does that mean it’s okay to use the serious slang of acronyms du jour?
2013-04-30 11:42:59 // Robert Hickson
// The Idealog Blog
Is social entrepreneurship a liberal feel-good sop, cynical stealth marketing by big corporations, a bit of both, or something else entirely?
2013-04-23 10:29:36 // Idealog
// The Idealog Blog
Close of half of small and medium businesses now have employees who work from home or away from the office, new research has found.
2013-04-22 11:29:25 // Bill Kaye-Blake
// The Idealog Blog
| 2 comments
A university is supposed to be involved in research and teaching, and MOOCs potentially cut into the teaching side of the business.
2013-04-10 10:07:04 // Peter Griffin
// The Idealog Blog
Some of the world’s best known wine growing regions, California’s Napa Valley and France’s Bordeaux region among them, are in for a rough time thanks to climate change.
2013-04-03 13:44:19 // Idealog
// The Idealog Blog
| 3 comments
The online advertising model is still struggling to find its feet, and with stats like 'you're more likely to survive a plane crash than click on a banner ad' doing the rounds, discussion around the future of digital ads is running hot.
2013-04-03 10:59:37
// Idealog #43: features
| 3 comments
We love to bash Gen Y for being lazy, overprivileged kids who expect everything and give nothing. A fair call? Or are they the future not just of our country but also our economy – and our innovation industry?
2013-04-02 09:50:19 // Dennis Kibirev
// The Idealog Blog
The second installment of a recap of this year's Marketing Association’s ‘Smarter Data’ event.
2013-03-27 14:18:06 // Dennis Kibirev
// The Idealog Blog
This year's Marketing Association’s ‘Smarter Data’ event was an exploration of the various permutations of data and how these developments are shaping the digital world that we exist in.
2013-03-25 10:52:34 // Robert Hickson
// The Idealog Blog
Oh, the wondrous things coming off printers these days – houses, bone, and gun parts . See more examples at Mashable. Some gush about 3D printing following the personal computer trajectory.
2013-02-27 14:09:17 // Richard Fraser
// The Idealog Blog
| 1 comment
If you want to spot what's next in the mobile market, Barcelona is the place to be this week. Mobile World Congress is the biggest mobile trade show in the world, and this year's event shows that mobile technology is only limited by the imagination.
2013-02-25 09:50:45
// Idealog #42: workshop
Simpson Grierson media litigation expert Tracey Walker has penned a guide to reputation management in the digital age.
2013-02-21 10:29:02 // Esther Goh
// The Idealog Blog
More risk-taking and more discussion between the business and public sector are what's needed, top business leaders say in one of the key outtakes from this year’s PwC Government and the 16th Annual Global CEO Survey.
2013-02-20 10:07:01 // Andrew Martin
// The Idealog Blog
| 1 comment
The economy and our capitalist system promotes never-ending growth in the use of resources and energy.
2013-02-19 09:39:24 // Mike Hutcheson
// Idealog #42: workshop
Crowdsourcing and mass thought is all the rage, but there's a risk involved in following the common ruck.
2013-02-08 11:56:10 // John Saywell
// The Idealog Blog
In sport, everyone wants to belong to a winning team, and at work everyone wants the pride and satisfaction that comes from being part of a successful organisation.
2013-02-04 10:33:54
// The Idealog Blog
In one sense, the ultimate cachet is having such a famous brand that you don't need a logo, writes Mitch Joel at HBR.
2013-01-29 08:20:53 // Idealog
// The Idealog Blog
TechCrunch has just published a lengthy interview with Silicon Valley veteran Marc Andreessen about where he thinks enterprise technology is headed. Sure, BYOD is all the rage, but have we hit the SaaS tipping point yet?
2013-01-23 14:16:59 // Liam Condon
// The Idealog Blog
The time is now for a greener revolution in agriculture, to increase the productivity of farming in a more sustainable and environmentally compatible way.
2013-01-23 10:12:42 // Esther Goh
// The Idealog Blog
More than ever, we're seeking to work for organisations that align with our values. And who doesn't want to work for a forward-thinking company?
2013-01-18 10:11:38 // Ian Proudfoot & Paul Kiesanowski
// The Idealog Blog
The depth and diversity of Canterbury’s production means that a strong primary sector in the region is critical to the whole country delivering on its growth ambitions.
2013-01-17 15:10:04 // Idealog
// The Idealog Blog
According to the findings of the Doing Business project (backed by the World Bank and International Finance Corporation), barriers to commerce are coming down across the 185 economies it tracks.
2013-01-16 13:05:43 // Esther Goh
// Idealog #42: workshop
Alec Ross sits down with Idealog to talk tech, anonymity, and the dark side of the digital revolution.
2012-12-13 11:53:54 // David Thompson
// Idealog #42: workshop
| 3 comments
Decisive political action hasn't happened anywhere in the world, which suggests it's about as likely here as Santa coming down the chimney.
2012-12-13 09:48:07 // Rebekah White
// Idealog #41: workshop
| 4 comments
Rethinking packaging and making companies responsible for dealing with the crap they produce.
2012-12-12 16:51:48 // Idealog
// The Idealog Blog
Yeah, yeah, big data. We all know information is the new currency, yadda yadda. Here's who's creating it all, and what we're doing with it.
2012-12-11 15:10:29 // Idealog
// The Idealog Blog
Marcomms specialists JWT have put their heads together and come up with a list of 10 trends to shape 2013, from peer power to intelligent objects and predictive personalisation
2012-12-05 10:13:48 // Idealog
// The Idealog Blog
As Professor Jacqueline Rowarth recently wrote in Primary, food security is rearing its head as a global issue, and New Zealand could play a leading role in addressing it. And Dr Daniel Franklin, executive editor of The Economist, shares that view.
2012-12-03 15:36:46 // Idealog
// The Idealog Blog
Forget boxed products – free to play is the new way. Steve Gray – executive in charge of production at Tencent, an online entertainment and gaming company in China – explains why free to play is a better approach to developing a gaming business than the traditional methods, discusses cultural differences in China, and the value of incremental improvements and innovation.
2012-11-28 13:25:24 // Jacqueline Rowarth
// The Idealog Blog
Populations are increasing, resources are being depleted, uncertainty in food production is escalating, and food security – access to enough – is a global issue.
2012-11-12 09:59:37 // Esther Goh
// Idealog #41: features
| 5 comments
Design is about much more than just a pretty package or a snappy slogan. It's a central function that shapes a brand identity and story. And increasingly, it's about a way of doing business – a human-centred approach that (gasp) puts users and their needs first. But do Kiwis understand that? And do they care?
2012-11-07 10:22:19 // Idealog
// Idealog #41: workshop
So you're all over Twitter, Facebook, and LinkedIn like a fat kid on cake. But what's the next social media thing to look out for?
2012-11-01 12:09:26 // Peter Kerr
// The Idealog Blog
The almost 200 colour page report on the New Zealand-owned top 100 (well 200 if you count the additional ‘mentions’ at the back) high value manufacturing, biotechnology and ICT sector is now into its eight edition – and its value grows over time.
2012-10-31 16:00:14 // Rachel Ramsay
// The Idealog Blog
| 1 comment
The average Baby Boomer is the most profitable consumer in the market. They’ve got disposable income and they’re keen to spend it. They enjoy efficient service, polite staff, neatly laid out stores and like to choose from a wide range of top quality products. Now they have a new requirement to add to the mix: access. How easily can they navigate a business without physical impairments getting in the way?
2012-10-31 11:06:43 // Idealog
// The Idealog Blog
| 2 comments
Experts in Wordpress, internet marketing, and programming are at the front of online employment trends, according to outsourcing marketplace Freelancer.com.
2012-10-29 10:29:01 // John Dee
// The Idealog Blog
Media and creative need to play nicely together – and stop being so darn precious about their respective disciplines.
2012-10-29 09:35:17 // Design Daily Team
// The Idealog Blog
Designers Institute president Tony Parker reckons design (in all forms) is well and truly coming into its own. Spread the word.
2012-10-11 10:24:49 // Esther Goh
// The Idealog Blog
Booksellers NZ and Kobo have struck up a deal to bring e-books and e-readers to independent Kiwi book shops throughout the country.
2012-10-10 09:47:14 // Ben Kepes
// The Idealog Blog
One of the recurring discussions around cloud adoption has been the tensions between IT and the business. It’s a polarising conversation.
2012-10-05 13:54:43 // Mark Osborne
// The Idealog Blog
| 2 comments
For the first time, our websites are responding to the user and not the other way around.
2012-10-04 12:06:24 // Idealog
// The Idealog Blog
Scientists from around the world are pooling data and expertise in a push to better understand global changes in lake temperature.
2012-10-04 11:38:46 // Kaleb Francis
// The Idealog Blog
It started out with a red hot branding iron sizzling on bare flesh. A name and marque was added. A tagline followed. Then the embellishments of colour, fonts and language.
2012-09-11 12:58:32 // Idealog
// The Idealog Blog
Almost all of the New Zealand gaming industry's revenue in the past year came from exports, with success stories like SmallWorlds gaining a million new users in less than three months after launching in Brazil in May and role-playing game Path of Exile raising more than US$1 million of crowdfunding in pre-purchases during its closed beta development.
2012-09-07 15:57:15 // Peter Thomson
// The Idealog Blog
Newspapers really have nothing to worry about from the digital challenge – except for hard work.
2012-09-06 17:08:40 // Rachel Ramsay
// The Idealog Blog
Jer Thorp is data artist in residence at the New York Times. With data from smartphones, tablets and web browsers being widely touted as the future’s most valuable commodity, Thorp has very specific ideas on how this information should be used. Thorp speaks about the importance of injecting a human element into the mass world of data collection and usage. He demonstrates how important it is that normal people have access to the day-to-day data they produce, and celebrates the role gestural technology can play in helping us get as much as we can out of the information we create.
2012-08-24 09:14:37 // Idealog
The numbers of Kiwis fleeing to Australia aren't slowing down, but nonetheless, one Kiwi entrepreneur thinks New Zealand is outperforming other countries around the world.
2012-08-23 09:25:20 // Idealog
| 2 comments
Tablet uptake among Kiwis is poised to triple to 20 percent within six months and likewise, smartphone ownership is tipped to climb from 32 to 45 percent.
2012-08-06 10:51:01 // Idealog
// The Idealog Blog
As higher education fees balloon and universities like Harvard and MIT move to offer online classes at no cost, knowledge is increasingly freely available to anyone who chooses to seek it out. Of course, the digital model comes with both pros (convenience, interactivity, personalisation) and pitfalls (grading, course credit). Dr Daphne Koller, a Stanford professor and co-founder of Coursera, offers some thoughts in this TED talk on the disruption of education and opportunities for the future.
2012-08-03 08:55:46 // Esther Goh
| 1 comment
New Zealand is firmly middle-of-the-road when it comes to mobile payment readiness, according to a comparison of countries released by MasterCard that ranks us 17th out of 34.
2012-07-31 08:26:19 // Esther Goh
// The Idealog Blog
The New Zealand market is finally starting to embrace the new ways in which punters consume content, according to the second edition of PwC New Zealand’s entertainment and media outlook.
2012-07-30 12:04:03 // Josh Martin
Think all farmers are potent polluters and B2B enterprises more ‘business as usual’ than keen to ride the green tech wave? Think again.
2012-07-27 13:30:10 // Esther Goh
// The Idealog Blog
| 2 comments
Social technologies have the potential to raise the productivity of knowledge workers by 20 to 25 percent, as information is made more accessible and searchable and communication streamlined.
2012-07-27 12:56:05 // David MacGregor
// Idealog #40: workshop
Television is undergoing a renaissance. Advertisers need to consider including social dimensions to their messages.
2012-07-26 10:59:32 // Esther Goh
| 1 comment
Nearly two million New Zealanders over the age 15 are expected to shop online and spend an average of $1,659 in 2012.
2012-07-25 13:08:28 // Idealog
// The Idealog Blog
The digital age is changing the way we live and work. And whatever your industry or interest, you're part of the wave, like it or not.
2012-07-20 17:15:46 // Esther Goh
// The Idealog Blog
| 1 comment
Environmental constraints are triggering changes in demand, resources, and policies, resulting in new business opportunities.
2012-07-19 10:45:25 // Esther Goh
| 8 comments
The ageing population is not just a long term fiscal challenge but a demographic change that firms ignore at their peril, according to a report released yesterday by the NZIER.
2012-07-19 10:03:58 // Ben Fahy
Nielsen has launched a new online audience measurement solution, Nielsen Online Ratings, which measures people rather than computers and claims to paint a more accurate picture of the whole online consumer and digital universe.
2012-07-16 09:40:50 // Idealog
Skill shortages in engineering, digital and ICT expertise, food technology and food chemistry are key obstacles facing Auckland, according to a new report.
2012-07-13 12:48:52 // Bowen Pan
// The Idealog Blog
We in the West tend to view China in black or white, right or wrong, left or right. In reality, China is an incredibly complex country with its own rich culture and history.
2012-07-04 14:21:22 // Kaleb Francis
// The Idealog Blog
| 7 comments
We're now halfway through 2012 and traditionally posts about new trends are written at the beginning of the year. But like the seasons, things change and they do so quickly.
2012-07-02 15:19:07 // Tim O'Neill
// The Idealog Blog
A shot-gun approach is sometimes the best approach. A shot-gun strapped to a cannon may be even better.
2012-06-27 10:01:33
// The Idealog Blog
It's easy enough to activate private browsing online these days, and increasingly, that's what consumers are opting to do, says Adam Lehman in Ad Age.
2012-06-22 16:41:47 // Vaughn Davis
// Idealog #40: workshop
Curation is everywhere, especially online. But like the magazine shop technique, there are ways around it.
2012-06-22 16:17:12 // Kris Nygren
// The Idealog Blog
| 2 comments
The world’s in the midst of a mobile revolution, in more ways than one – but New Zealand isn’t just a sheep following the herd. We’re doing things a bit differently.
2012-06-19 12:05:36 // Esther Goh
// The Idealog Blog
Nostalgia has fulled a resurgence of retro gaming (see our story on Pippin Barr, the Kiwi whose 8-bit games are garnering a following), but does it have a future as something more than a gimmick?
2012-06-14 14:01:40 // Idealog
// The Idealog Blog
Come 2030, the wind energy industry will generate employment and GDP on par with oil and gas exploration and extraction sector, or aquaculture.
2012-06-06 09:30:40 // Idealog
The latest Hays Salary Guide cautions us not to expect any quick or dramatic upswing in global economic conditions, or, correspondingly, local employment markets.
2012-05-24 12:03:22 // Stephen Knightly
// The Idealog Blog
| 4 comments
FourSquare has a lot to answer for! Mitch Olson explains how to go beyond buzzwords and hype to create a business case for gamification for your brand.
2012-05-22 11:10:25 // Esther Goh
// The Idealog Blog
| 1 comment
As smartphones grow in number and importance, finding good data to back up marketers' understanding of user behaviour is paramount. Enter Google to the rescue with a new project on mobile consumer behaviour: thinkwithgoogle.com/mobileplanet.
2012-05-22 10:14:00 // Esther Goh
// The Idealog Blog
| 1 comment
Media Design School is introducing New Zealand's first game development degrees to its lineup of courses and is now taking enrolments for August, as industry insiders say there has never been a better time to consider a career in games.
2012-05-21 13:03:29 // StopPress Team
// The Idealog Blog
Companies are focusing less on primary corporate websites and New Zealand’s news and media websites are the most engaging.
2012-05-17 09:55:03
// The Idealog Blog
Old media covets Facebook's IPO billions, while new social media envies the old's content, writes Michael Wolff in the Guardian.
2012-05-09 10:56:46 // Hilary Jackson
// The Idealog Blog
There's ever increasing evidence of the positive impact ‘serious’ games can have on health outcomes. And a pioneer in this field is the Sparx video game, created by Kiwi researchers to tackle teenage depression using cognitive behavioural therapy, packaged in a fun and appealing way.
2012-05-01 09:33:36 // Idealog
Competition among telcos is heating up, the Commerce Commission says, and consumers are getting better and more diverse deals as a result.
2012-04-24 10:10:53 // Esther Goh
| 1 comment
Media multitasking is on the rise in New Zealand, with nearly a third of us consuming multiple forms of media simultaneously.
2012-04-23 12:40:58 // Chris Rawson
// Idealog #39: workshop
| 1 comment
Future generations may look upon literary agents and publishing houses as curiously old-fashioned.
2012-04-19 14:03:08 // Esther Goh
// The Idealog Blog
Global energy consumption rebounded in 2010 after a downturn in 2009, but the future looks bright for renewables.
2012-04-16 15:01:55 // Alex Gilks
// The Idealog Blog
| 2 comments
Instagram has tapped into something. Obviously. But what gives it aesthetic currency?
2012-04-16 10:04:38 // Peter Kerr
// The Idealog Blog
The refreshingly upbeat Mark Stevenson breezed through Wellington just before Easter, giving his take on why the world’s NOT going to hell in a handcart.
2012-04-12 15:54:30 // Esther Goh
// The Idealog Blog
It's a big bad dynamic media world out there, in which it's harder than ever to make a splash and those who put a step wrong are instantly pulled up. To that end, PRINZ is hosting Our Space Our Place – reshaping communities, a conference that's all about communicating with shifting audiences on-the-ground and online.
2012-04-10 15:03:49 // Kaleb Francis
// The Idealog Blog
| 2 comments
If you've been ignoring the rise of e-commerce and social media, it's not too late.
2012-03-30 10:53:46 // Idealog
// The Idealog Blog
Come April Kiwis will have ported 800,000 phone numbers from one telco to another, according to the New Zealand Telecommunication Forum.
2012-03-28 15:22:00 // Alan Hucks
// Idealog #38: workshop
Console games, known as AAA in the industry, are dying, consigned to nostalgic nooks alongside Donkey Kong, C64 tape games and Super Mario.
2012-03-26 10:35:46 // Idealog
| 2 comments
Jade Software's newest international business – Wynyard Group – is out to help public agencies fight crime and corruption and threats.
2012-03-22 17:08:19 // Owen Poland
// The Idealog Blog
| 1 comment
Imagine a leg of prime Kiwi lamb implanted with an edible Radio Frequency Identification (RFID) tag that has tracked its journey from pasture to plate. Imagine, too, if the consumer’s ‘plate’ could read the tag and thereby ‘pump out’ all sorts of information like calories or fat, details about the lamb’s ‘trading’ history and even food miles.
2012-03-20 17:09:13 // Dwight Whitney
// The Idealog Blog
Cutting edge research by a group of New Zealanders is changing the way we think about diet and, more significantly, what the farmers of the future will be producing.
2012-03-20 17:04:19 // Ben Fahy
// The Idealog Blog
They’re good on pavlovas, or straight from the punnet. But research shows berries are also very good for the body. And, as Ben Fahy discovers, some savvy New Zealand growers are zeroing in on the increasingly lucrative ‘functional foods’ market.
2012-03-15 16:10:16 // Toby Walsh
// The Idealog Blog
| 2 comments
Computers are in charge of many aspects of our lives and it’s probably too late to turn them off.
2012-03-15 09:56:30 // Esther Goh
// The Idealog Blog
Talk of the internet and how it's shaping our society never gets old. To that end, NetHui is back in 2012 – but if you can't make it, the event will also be video-streamed online.
2012-03-13 11:29:23 // Ben Kepes
// The Idealog Blog
| 3 comments
Biz Stone may be big on philanthropy but he failed to captivate SxSW audiences today.
2012-03-08 09:37:32 // Esther Goh
// Idealog #38: workshop
| 7 comments
Geo-tagging, photosharing app Snapr is well placed to carve out a niche in this burgeoning space.
2012-03-05 09:47:46 // Idealog
Christchurch can't get enough of IT workers, with high demand for permanent staff over contractors underpinning employer confidence, according to the latest Absolute IT Employer Intentions Survey.
2012-03-01 15:27:59
// The Idealog Blog
| 2 comments
Have we used up all our resources? Have we filled up all the livable space on Earth? Gilding argues that we have, and that the end of growth signals some devastating consequences.
2012-02-27 10:43:04 // Idealog
| 2 comments
The web may have brought about an upheaval in the retail environment but bricks and mortar shops still have a place in our hearts.
2012-02-24 15:52:59 // Idealog
// The Idealog Blog
Cities bring together the best and worst of society. Check out some of the coolest urban projects happening now, planning for tomorrow.
2012-02-15 10:36:09 // Esther Goh
Assuming the world does not, in fact, come to an end this December, the number of mobile-connected devices on earth will exceed the number of people on it by the end of the year.
2012-01-19 11:56:02 // Siobhan Leathley
// The Idealog Blog
The recession won’t stop consumers demanding record numbers of smartphones, tablets and wireless technology, according to Deloitte’s Technology, Media and Telecommunications (TMT) Predictions 2012.
2011-12-21 11:41:21 // Siobhan Leathley
// The Idealog Blog
Mind-reading a possibility, junk mail a priority and the use of facial and retina scans to access information – according to IBM, in five years not only will all of this be possible but it will also be the social norm.
2011-12-12 09:48:14 // Siobhan Leathley
// The Idealog Blog
TelstraClear head Allan Freeth says telcos must move toward providing tailored services as the data explosion gains momentum.
2011-12-09 16:00:28 // Idealog
// The Idealog Blog
Facebook has captured the hearts (and time) of Kiwis – but MySpace has disappeared off our radars completely.
2011-11-29 10:12:06 // Esther Goh
// The Idealog Blog
| 2 comments
It doesn’t matter how fast technology advances – there’s always someone at the end with a hand on the cable, according to Mike Walsh.
2011-09-12 10:46:57
Is the Arab Spring is making way for a corporate spring? According to Forbes' David Kirkpatrick, this points to a bright future for business and society globally.
2010-10-07 06:00:00 // Jehan Casinader
// Idealog #29: features
| 1 comment
Companies used to merely yell at us: buy this! Now they want to know what’s inside our heads (and a hand with their marketing, please). But Jehan Casinader sounds a warning—most brands just aren’t worth the conversation.
2010-05-13 12:29:48 // Jake Pearce & Simon Young
// Idealog #27: features
| 1 comment
The banking industry is fiercely conservative, and many bankers proudly claim they don’t even need to innovate. But they’re wrong. Here’s how banks will need to adapt and what it means for the rest of us.
2010-04-01 07:43:05 // Ben Corban & Dean Poole
// Idealog #26: features
As Yogi Berra once said, “You can observe a lot by watching.” Dean Poole and Ben Corban, co-founders of Alt Group, would agree. On a European jaunt to pick up a coveted grand prix prize at the red dot design awards, they kept a detailed travelogue. Here are their top five observations and predictions for the year ahead.
2009-12-11 09:58:45 // Mike Brown & Natasha Lampard
// Idealog #25: interact
| 1 comment
Webstock 2010 is nearly upon us. Webstock’s senior VPs reflect on past glories—and those yet to come.
2009-11-13 09:57:54 // Matt Cooney
// The Idealog Blog :: The Idealist
Well, this was only a matter of time: Guardian columnist takes a quick look at our green credentials and doesn’t like what he sees. “My prize for the most shameless two fingers to the global community goes to New Zealand, a country that sells itself round the world as ‘clean and green’.”
2009-10-06 16:31:11 // Chris Tobias
// Idealog #23: celsias
John Key is doing his best to scythe sustainability from the government dictionary—and maybe he’s right. The S-word has baggage. It's about disagreement, good and bad science, frugality and fear. Chris Tobias suggests how to move beyond the arguments.
2009-10-02 11:23:14 // Matt Cooney
// Idealog #23: features
| 5 comments
We pay for the Herald, but not for its website; we’ll give money to Sky while we let the state-owned TVNZ struggle. As business thinkers proclaim the age of the free and Rupert Murdoch heads a fightback, Matt Cooney asks if we really know the value of a dollar. Plus keep on giving.
2009-09-25 08:57:33 // Mike Booker
// Idealog #23: celsias
| 1 comment
Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.
2009-09-11 10:02:11 // Matt Suddain
// Idealog #23: features
It’s 30 years since the release of the Sony Walkman. Matt Suddain tracks the evolution of portable music—and the complaints of those who wish it would go away.
2009-08-07 12:59:25 // James Hurman
// Idealog #22: features
| 3 comments
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
2009-07-28 10:26:21 // Matt Cooney
// The Idealog Blog
| 11 comments
Barry Colman invited a firestorm when he announced that the NBR would stop publishing all its content online for free, and instead would save some of its material for paid subscribers. A week later, how’s he doing?
2009-03-27 11:29:58 // Jamie Cullinane
// Idealog #21: features
| 3 comments
Of all the differences between people, one factor has a greater bearing on income than any other: intelligence. And IQ scores show that each generation is getting smarter. Jamie Cullinane examines the rise of the smartocracy
2009-03-16 10:36:40 // Dianne Gardiner, Keith Macky & Stewart Forsyth
// Idealog #20: workshop
Surely there’s never been a generation quite so headstrong, self-centred, clever and so demanding?
2008-05-16 10:35:57 // Jehan Casinader
// Idealog #15: features
New Zealand has the fastest-growing fair trade market in the world, but as corporates like Starbucks catch the Fair Trade bandwagon, savvy advocates of ethical consumerism can see a day when the goodwill is gone. By Jehan Casinader
2007-07-18 23:00:00 // Gena Tuffery
// Idealog #10: features
Two Wellingtonians have written a guide to the dreams, desires and dislikes of our fellow Kiwis, using well-known cities, towns and suburbs to identify our ‘tribes’. Gena Tuffery reckons she learned a lot reading 8 Tribes (but then she would say that—she’s apparently a Grey Lynn gal)
2006-06-01 00:00:00 // Jake Pearce
// Idealog #3: features
| 2 comments
The spread of digital technology has exploded the number of video moviemakiers, bloggers and bedroom musicians. Suddenly we’re all poets and publishers. Are we witnessing a creative renaissance? Or drowning under a wave of wannabeees? Jake Pearce introduces Gen C—the generation of digital creatives remaking the way we buy, sell and communicate
