Mitch Olson on the untapped potential of gamification
4FourSquare has a lot to answer for! Mitch Olson explains how to go beyond buzzwords and hype to create a business case for gamification for your brand. More …
AUT plays pivotal role in space flight deal
Kiwi scientists are tracking the world's first private flight to the International Space Station. More …
Microsoft lifts lid on So.cl network
Microsoft has quietly opened up its experimental So.cl social networking service to the public – and been met with an underwhelming reaction. More …
Smartphone penetration up to 44 percent, and other fun facts
1As smartphones grow in number and importance, finding good data to back up marketers' understanding of user behaviour is paramount. Enter Google to the rescue with a new project on mobile consumer behaviour: thinkwithgoogle.com/mobileplanet. More …
NZ’s first degrees for game developers
Media Design School is introducing New Zealand's first game development degrees to its lineup of courses and is now taking enrolments for August, as industry insiders say there has never been a better time to consider a career in ... More …
NZ welcomes Spotify after much anticipation
5We've been anxiously awaiting the announcement, and today it came: Spotify is officially available in New Zealand. More …
Massey University mobilises with iPhone-shot TVC
Many an Apple fan might say the iPhone is the greatest invention ever. And indeed smartphone technology is nothing to sneeze at, as Massey University has proved in making the country's first telly ad using an iPhone. More …
Study: Online engagement on the up, but NZ businesses still hedging bets
Companies are focusing less on primary corporate websites and New Zealand’s news and media websites are the most engaging. More …
Book review: How Is The Internet Changing The Way You Think?
Did you know the internet and the web are two separate things? More …
Facebook’s biggest problem? It’s a media company
Facebook’s advertising isn’t exactly setting the world on fire – and its social nature may be to blame, writes GigaOm's Mathew Ingram. More …
Google’s Knowledge Graph: Things, not strings
Google is starting to roll out its newest search feature, Knowledge Graph, an enhancement that serves up extra info instantly in the sidebar of your search result. More …
Sky TV fingers competitors
1Sky TV is pointing the finger at competitors after the Commerce Commission announced an investigation into its content contracts with ISPs yesterday. More …
Igloo gets the green light but Sky under scrutiny
3Sky TV and TVNZ's joint venture, Igloo, has gotten the go-ahead from the Commerce Commission, and looks set to launch next month as planned – but a separate investigation is now underway into Sky's content contracts with ISPs. More …
Story of Send traces the journey of a humble email
How many emails would you send in the course of a normal day? Dozens? Hundreds? And what exactly happens after you hit send? More …
Fyx kills global mode – its main selling point
1New ISP Fyx, a sub-brand of Maxnet, launched last week to fanfare about its 'global mode' setting that it said would allow Kiwi users to access services blocked to our region such as Hulu. But it has pulled the plug ... More …
